Accurate CRM Measures to Automate Business Growth

World famous management consultant Peter Drucker is often quoted as saying, “You can’t improve what you can’t measure.”  Yet many businesses depend on forecasts and sales systems that are far from accurate.  When sales data is unpredictable, business revenue is inconsistent.  Inconsistent revenue is a threat to the existence of a business. Constant Shift of [...]

Are You Making this Big Customer Relationship Mistake?

The customer relationship is at the center of any successful sales strategy today.  Whether the customer has found your company in a search, email campaign or any other lead generation activity, the buyers want smart, tailored and useful information that will allow them to make a good decision.  Even with marketing automation, the sole purpose [...]

3 Sure-Fire Ways to have an Endless Supply of Ideal Prospects that Will Buy Your Products

We learn a lot about what grows business from our clients.  They tell us every day what is working.  Thankfully, they often cite the sales processes set up in their CRM as a big part of their business growth.  We have accumulated these stories and developed a system for business growth that is proven to [...]

The NEW Golden Rule in Email Marketing

The old Golden Rule says, “Do unto others as you would want to have done unto you.”  It sounds generous and fair.  However, in today’s sales environment, it is simply not enough.  Instead, you will get much farther if you follow the advice of Dr. Tony Alessandra, behavioral psychologist.  He has coined the “Platinum Rule” [...]

5 Steps to Making Your Email Marketing More Than Just an Intelligent Spamming Tool?

One of the most cost effective lead generation tools available today is email marketing.  But when it is done wrong, it can repel rather than attract prospective buyers.  It is costly and difficult to connect with prospects whether you are cold calling, knocking on doors, presenting at trade shows – or using email campaigns.  You [...]

Automate An Unfair Advantage over Your Competition

Imagine a Monday morning that starts with a simple search and a couple of mouse clicks.  You take a few moments to sit back in your chair and know that your sales team is supplied with a fresh set of qualified prospects.  A smile comes over your face when you think about how much easier [...]

The TV Ad Expense Report

On any given Friday night, most Americans are ready for a break from the week. They plop down on the couch, put their feet up, eat their favorite snack and grab the remote. As they hit the power button, they are normally faced with dozens of channels to choose from. Channel surf or watch what’s [...]

Competition for Email Marketers: What’s Next?

A decision to decrease the use of first class mail delivery may have a huge impact on the marketing world. The United States Post Office has been in talks for years now on how to turn its very failing business around. With technology increasing by the second and so many consumers switching to e-statements, email, [...]

President’s Day – Management Lessons from Lincoln and Washington

Coutesy of the Vistage blog, some great quotes and lessons from two of our greatest presidents… Washington and Lincoln on Management: “My observation is that whenever one person is found adequate to the discharge of a duty, it is worse executed by two persons, and scarcely done at all if three or more are employed [...]

6 Easy Steps to Quality Sales Leads and Sales Growth

I was honored to appear on the recent teleseminar as part of the Content to Cash campaign, with Kate Frank. We discussed how any business can build a system that generates highly qualified sales leads and build their business affordably. Listen to the audio recording here - CRM-Email-Marketing-Content-to-Cash You can also download our original ebook, “Build [...]