Most of us have heard the term “email marketing” and experience it daily in our inboxes. Whether it’s a coupon to your favorite store or a email newsletter from your industry you are the recipient of email every day. It is a vibrant, cost effective and growing way...
Presented by SalesNexus CEO, Craig Klein, on July 15, 2012, to the The Expedite Association of North America (TEANA) in New Orleans. Grow Sales with Customer Relationship Management slides available...
Today I received two separate emails from businesses where the sender CC'd (carbon copied) a long list of their customers. For those new to email marketing, this is a major "No No"! More on why this is something to avoid later. First the funny part... Both emails...
Email Newsletters are a common first step in email marketing. Creating lead nurturing campaigns that generate sales results can be complex and overwhelming! We developed a systematic approach to segmenting your market, developing emails and content for your target...
How was Tony Hsieh able to take the simple concept of selling shoes online and create a billion dollar company? A big reason for Zappos' continued success is its dedication to customer service. In fact, Hsieh believes in customer service so much that he wrote a...
When it comes to your website, it's easy to forget that your online customers have needs that are very similar to in-store shoppers. Not only do you need to be able to draw customers in, but you need to be able to provide them with a pleasant experience that keeps...
The explosion of social media as a virtual meeting place has pressured businesses to use it to locate customers. Businesses have begun this quest by increasing their online presence on sites like Facebook, LinkedIn, Google+ and Twitter. They have also expanded...
Blogs are great promotional tools for businesses. Businesses that blog understand how important it is to their overall marketing efforts. However, using a blog for direct advertising isn't how you get the best results. Instead, here are the top ways a blog can...
Content Marketing - Gone are the days when you could simply break into TV viewers’ shows with your ad, tell them how great your product is and then wait for them to show up at your door. The Internet doesn’t work that way. While the Internet can connect you with a...
Wow! Since launching our partnership with LeadFerret.com we've been extremely busy! It's no secret that the #1 challenge in any CRM (Customer Relationship Management) implementation is getting the sales team to really use the system. And what's the one thing every...