crm

Email Marketing for Sales Teams – Buyer Beware!

Businesses that have a human to human sales interaction with other business customers can be somewhat traditional in their marketing approaches.  Many B2B sales teams live and die by old school sales strategies – cold calling, networking and relationship building. Those sales teams that choose to dive into the world of technology to improve their [...]

Sales Force Automation – 15 Years in the Making

If you’ve been in the sales game for a decade or more, you’ve seen a tremendous amount of change in the technology area.  Remember ACT! Contact Management Software?  Goldmine?  These early sales contact management solutions dominated the market and virtually every sales person alive during the late 80′s and early 90′s had their hands on [...]

LeadFerret and SalesNexus Combine Free Leads with Powerful Sales CRM and Email Marketing

SalesNexus announces a partnership with LeadFerret, the world’s first site with 100% free B2B data for millions of contacts, including email addresses. This partnership will give users access to three key components in a seamless and powerful solution: CRM + Email Marketing + Data Below follows the original press release, or read on PRWeb here. [...]

Should Small Businesses Care About CRM?

As a small business owner, you’ve got a lot on your plate. In fact, you’ve likely had to learn how to act as a jack of all trades. Because you’re already juggling so many responsibilities, do you really need to care about CRM? Absolutely! Regardless of the size of your business, your goal is to [...]

Your Email Marketing Solution Can’t Do This

Email Marketing is normally used by marketers.  As it should be.  However, if your objective is to generate leads for your sales team, then your sales team only sees “leads” that receive the email, open it, click on the call to action and fill out the form on your landing page or reply directly to [...]

Can CRM Help Businesses When Times are Tough?

When the economy is in one of its all too frequent slumps, should your business even focus on CRM? Is worrying about CRM simply something that’s going to deplete even more of your limited resources? While you may have no choice other than eliminating certain aspects of your business during downtimes, that shouldn’t be the [...]

Big Advantages You Have as a Small Business

Are you concerned that customers aren’t going to take you seriously because you’re not a massive corporation? Do you think you need to take steps to make your business look larger and more professional? While these are common concerns among small business owners, in reality they’re not things you need to worry about. In fact, [...]

Ease Your CRM Transition

Have you realized that your current CRM solution is not living up to your expectations? Although a CRM solution may seem great when you’re talking to a salesperson, many companies quickly discover that the product itself falls short. Since an inefficient solution won’t suddenly transform overnight, your best option is to switch to a superior [...]

How Can I Get My Sales Team to Use CRM?

Are you frustrated that your company has implemented a great CRM system but no one on your sales team is using it? We talk to company after company who is facing this problem. While some companies simply settle for being less efficient, the fact that you’re actively pursuing a solution to your problem shows you’re [...]

5 Reasons Your CRM is Failing

Instead of giving you a leg up against your competitors, is your CRM actually holding you back? If you feel like your CRM is letting your company down, here are five of the most common reasons why this may be happening: You Don’t Have Strategic Goals in Place A quality CRM can unlock your company’s [...]