email marketing

Email Marketing for Sales Teams – Buyer Beware!

Businesses that have a human to human sales interaction with other business customers can be somewhat traditional in their marketing approaches.  Many B2B sales teams live and die by old school sales strategies – cold calling, networking and relationship building. Those sales teams that choose to dive into the world of technology to improve their [...]

5 Tips for Getting More Out of Your Email Marketing Efforts

Streamline Your Sidebar If you have a signup form in your site’s sidebar but aren’t getting as many new list subscribers as you’d like, Derek Halpern from Social Triggers says the best way to solve this problem is by taking a “less is more” approach. Instead of cluttering your sidebar with everything from link lists [...]

LeadFerret and SalesNexus Combine Free Leads with Powerful Sales CRM and Email Marketing

SalesNexus announces a partnership with LeadFerret, the world’s first site with 100% free B2B data for millions of contacts, including email addresses. This partnership will give users access to three key components in a seamless and powerful solution: CRM + Email Marketing + Data Below follows the original press release, or read on PRWeb here. [...]

How to Create an Email Newsletter That Gets Results

Although email newsletters are not a new concept, they are still very effective. Whether you’ve already got a newsletter or are thinking about launching one for your business, here’s how to get the best results from it: Promote It: When targeted visitors come to your website, they’re interested in what you have to offer. However, [...]

Spam Words

200+ words that will get your emails snagged by Junk and Spam filters. This is not the definitive or an entire list of words that activate spam filters. It does give you a general idea of what to avoid in your email marketing. Obviously, anything salacious or that has sexual or pornographic words will get [...]

Your Email Marketing Solution Can’t Do This

Email Marketing is normally used by marketers.  As it should be.  However, if your objective is to generate leads for your sales team, then your sales team only sees “leads” that receive the email, open it, click on the call to action and fill out the form on your landing page or reply directly to [...]

SalesNexus CEO, Craig Klein, appears on Small Business Talk Radio

Last week, on Thursday, August 25th, 2011, I was honored to appear with John Cruise, host of Small Business Talk Radio here in Houston! John is a great guy with a long track record of success in growing businesses.  John grew a mortgage company from 3 or 4 Loan Officers to over 150 in just [...]

How to Increase Profits With Smart Email Marketing

Is targeted email marketing profitable? Yes. How profitable? Recent research shows “B2C marketers report an average 256% ROI” from email marketing. No, that’s not a typo. It does say a two hundred and fifty-six percent ROI. How can your business achiieve this level of success? Simple; all you need to do is GOLF. Grab Their [...]

5 Ways to Sell More by Getting Organized

5 Simple and Affordable things any sales person can do today to increase sales results quickly.

Return on Investment (ROI) for Sales People

To be successful, sales people must measure their own return on investment as well as identify ROI for their customers.