Lead Management
Accurate CRM Measures to Automate Business Growth
World famous management consultant Peter Drucker is often quoted as saying, “You can’t improve what you can’t measure.” Yet many businesses depend on forecasts and sales systems that are far from accurate. When sales data is unpredictable, business revenue is inconsistent. Inconsistent revenue is a threat to the existence of a business. Constant Shift of [...]
Are Businesses Getting the Most from their Email Marketing?
Market Week posted about a study done recently by Experian Marketing Services saying that email marketing is on the rise. Compared to 2012, the volume of emails sent by the consumer goods industry as well as others, like travel and publishing, increased over five percent. In addition to this good news, Market Week did their [...]
3 Sure-Fire Ways to have an Endless Supply of Ideal Prospects that Will Buy Your Products
We learn a lot about what grows business from our clients. They tell us every day what is working. Thankfully, they often cite the sales processes set up in their CRM as a big part of their business growth. We have accumulated these stories and developed a system for business growth that is proven to [...]
The NEW Golden Rule in Email Marketing
The old Golden Rule says, “Do unto others as you would want to have done unto you.” It sounds generous and fair. However, in today’s sales environment, it is simply not enough. Instead, you will get much farther if you follow the advice of Dr. Tony Alessandra, behavioral psychologist. He has coined the “Platinum Rule” [...]
Automate An Unfair Advantage over Your Competition
Imagine a Monday morning that starts with a simple search and a couple of mouse clicks. You take a few moments to sit back in your chair and know that your sales team is supplied with a fresh set of qualified prospects. A smile comes over your face when you think about how much easier [...]
6 Easy Steps to Quality Sales Leads and Sales Growth
I was honored to appear on the recent teleseminar as part of the Content to Cash campaign, with Kate Frank. We discussed how any business can build a system that generates highly qualified sales leads and build their business affordably. Listen to the audio recording here - CRM-Email-Marketing-Content-to-Cash You can also download our original ebook, “Build [...]
How to Quickly Assess and Qualify Sales Leads
If you could spend 100% of your time talking to only highly qualified prospects that have a need to purchase your product and service, would it make your job easier? If you also knew they had the interest, authority, and budget to purchase – your efforts would be taken up another notch in efficiency. While [...]
Uncover the Buyer’s Pain to Improve Your Sales Process
Diagnose the pain of your buyer prospects to discover the best remedy for them and increase your own sales efficiency. The ability to gather and manage information around prospect’s needs is vital to work with buyers who are ready to purchase a solution. Extract valuable information from them and then engineer a plan to help [...]
How to Use 5 Magic Emails to Increase Sales Results
Developing trust-based relationships with your prospects is a highly effective way to increase sales. You may be skeptical about how an email strategy can deliver sales. These are the reasons you may doubt the effectiveness: • Your own inbox is overflowing…so you can’t understand how more email could increase sales. • You don’t know where [...]
Does Your Sales Force Have the “Marry Me” Syndrome?
The reason why so many companies are having great success with CRM solutions is that it creates an atmosphere of courtship that can lead to trust. You may remember the days…not so long ago…when good sales people could make a cold call to a prospective buyer and close the deal that day. That type of [...]
