Marketing
Are Businesses Getting the Most from their Email Marketing?
Market Week posted about a study done recently by Experian Marketing Services saying that email marketing is on the rise. Compared to 2012, the volume of emails sent by the consumer goods industry as well as others, like travel and publishing, increased over five percent. In addition to this good news, Market Week did their [...]
3 Sure-Fire Ways to have an Endless Supply of Ideal Prospects that Will Buy Your Products
We learn a lot about what grows business from our clients. They tell us every day what is working. Thankfully, they often cite the sales processes set up in their CRM as a big part of their business growth. We have accumulated these stories and developed a system for business growth that is proven to [...]
The NEW Golden Rule in Email Marketing
The old Golden Rule says, “Do unto others as you would want to have done unto you.” It sounds generous and fair. However, in today’s sales environment, it is simply not enough. Instead, you will get much farther if you follow the advice of Dr. Tony Alessandra, behavioral psychologist. He has coined the “Platinum Rule” [...]
5 Steps to Making Your Email Marketing More Than Just an Intelligent Spamming Tool?
One of the most cost effective lead generation tools available today is email marketing. But when it is done wrong, it can repel rather than attract prospective buyers. It is costly and difficult to connect with prospects whether you are cold calling, knocking on doors, presenting at trade shows – or using email campaigns. You [...]
The TV Ad Expense Report
On any given Friday night, most Americans are ready for a break from the week. They plop down on the couch, put their feet up, eat their favorite snack and grab the remote. As they hit the power button, they are normally faced with dozens of channels to choose from. Channel surf or watch what’s [...]
Competition for Email Marketers: What’s Next?
A decision to decrease the use of first class mail delivery may have a huge impact on the marketing world. The United States Post Office has been in talks for years now on how to turn its very failing business around. With technology increasing by the second and so many consumers switching to e-statements, email, [...]
President’s Day – Management Lessons from Lincoln and Washington
Coutesy of the Vistage blog, some great quotes and lessons from two of our greatest presidents… Washington and Lincoln on Management: “My observation is that whenever one person is found adequate to the discharge of a duty, it is worse executed by two persons, and scarcely done at all if three or more are employed [...]
6 Easy Steps to Quality Sales Leads and Sales Growth
I was honored to appear on the recent teleseminar as part of the Content to Cash campaign, with Kate Frank. We discussed how any business can build a system that generates highly qualified sales leads and build their business affordably. Listen to the audio recording here - CRM-Email-Marketing-Content-to-Cash You can also download our original ebook, “Build [...]
Email Marketing: Eight Tips to Benefit Your Business
Each year, the question remains the same: “What changes does this year hold for email marketing?” The answer continues to evolve as technology changes and improves at a fast pace. However, one thing remains certain: the use of email marketing is an essential part of the success of your business regardless of the size. Use [...]
Grow Your Business in 2013 – TeleSeminar
The year 2013 has begun. What will you do differently this year? After all the holiday distraction, most of us could use a ‘shot in the arm’ to get the year on track for increased business. That’s why I am excited that I have been invited to participate in a Teleseminar Summit. Ten experts in [...]
