prospecting
Accurate CRM Measures to Automate Business Growth
World famous management consultant Peter Drucker is often quoted as saying, “You can’t improve what you can’t measure.” Yet many businesses depend on forecasts and sales systems that are far from accurate. When sales data is unpredictable, business revenue is inconsistent. Inconsistent revenue is a threat to the existence of a business. Constant Shift of [...]
3 Sure-Fire Ways to have an Endless Supply of Ideal Prospects that Will Buy Your Products
We learn a lot about what grows business from our clients. They tell us every day what is working. Thankfully, they often cite the sales processes set up in their CRM as a big part of their business growth. We have accumulated these stories and developed a system for business growth that is proven to [...]
5 Steps to Making Your Email Marketing More Than Just an Intelligent Spamming Tool?
One of the most cost effective lead generation tools available today is email marketing. But when it is done wrong, it can repel rather than attract prospective buyers. It is costly and difficult to connect with prospects whether you are cold calling, knocking on doors, presenting at trade shows – or using email campaigns. You [...]
6 Easy Steps to Quality Sales Leads and Sales Growth
I was honored to appear on the recent teleseminar as part of the Content to Cash campaign, with Kate Frank. We discussed how any business can build a system that generates highly qualified sales leads and build their business affordably. Listen to the audio recording here - CRM-Email-Marketing-Content-to-Cash You can also download our original ebook, “Build [...]
How to Use 5 Magic Emails to Increase Sales Results
Developing trust-based relationships with your prospects is a highly effective way to increase sales. You may be skeptical about how an email strategy can deliver sales. These are the reasons you may doubt the effectiveness: • Your own inbox is overflowing…so you can’t understand how more email could increase sales. • You don’t know where [...]
Does Your Sales Force Have the “Marry Me” Syndrome?
The reason why so many companies are having great success with CRM solutions is that it creates an atmosphere of courtship that can lead to trust. You may remember the days…not so long ago…when good sales people could make a cold call to a prospective buyer and close the deal that day. That type of [...]
5 Ways Sales Pipeline Management Grows the Bottom Line
Managing sales people is challenging no matter the industry. Whether selling large ticket items or products and services that typically take customers several weeks or months to decide upon, sales people have a way of making the future look rosy for management. Too often, reality doesn’t measure up. Sales people are great at telling stories [...]
CRM Software with Sales Leads Built In?!
Wow! Since launching our partnership with LeadFerret.com we’ve been extremely busy! It’s no secret that the #1 challenge in any CRM (Customer Relationship Management) implementation is getting the sales team to really use the system. And what’s the one thing every sales person in the world wants more of? OK, two things… After money, sales people [...]
Sales Perceptions
My friend, Kimberlee Stephens, an account executive for Magnet Media Films, sent me this great image that gives a great perspective on how sales people are perceived. If you’d like to succeed at sales in a way that’s professional, stress free and human, I highly recommend Dave Blanchard’s new book, “Today I Begin A New [...]
Drive B2B Sales with Email Marketing
Traditional sales organizations tend to think of email marketing in terms of nurturing client relationships, newsletters, etc. Especially for B2B sales pros, emails seem to be superfluous and run the risk of annoying valued prospects and customers. Of course, there are plenty of good reasons to succumb to these fears but, in a world where [...]
