Search Marketing
The NEW Golden Rule in Email Marketing
The old Golden Rule says, “Do unto others as you would want to have done unto you.” It sounds generous and fair. However, in today’s sales environment, it is simply not enough. Instead, you will get much farther if you follow the advice of Dr. Tony Alessandra, behavioral psychologist. He has coined the “Platinum Rule” [...]
Grow Your Business in 2013 – TeleSeminar
The year 2013 has begun. What will you do differently this year? After all the holiday distraction, most of us could use a ‘shot in the arm’ to get the year on track for increased business. That’s why I am excited that I have been invited to participate in a Teleseminar Summit. Ten experts in [...]
Six Reasons Content Should Be Part of Your Marketing
Gone are the days when you could simply break into TV viewers’ shows with your ad, tell them how great your product is and then wait for them to show up at your door. The Internet doesn’t work that way. While the Internet can connect you with a wider pool of potential customers, it’s also [...]
Learn Why and How to Offer a Free Report
Offering a free report to people who visit your site can do a great deal for your credibility as an expert in your niche. Chances are that while many visitors to your site are looking for specific information, they are reluctant to buy anything right away. Providing them with a free report that’s filled with [...]
How Do You Know If Your Press Release is Any Good?
Because it’s very easy to throw together a press release and distribute it to multiple online outlets, many people have turned to this option as a way to build backlinks. Unfortunately, these backlinks are about as effective as those from overused article directories. While using press releases for their instant backlinks is not a good [...]
5 Reasons Your Business Shouldn’t Use Social Media
With the constant hype surrounding social media sites like Facebook, Twitter and Pinterest, it’s easy to start thinking that there is nothing but upside to using these websites. However, regardless of how much the tech press may adore social media, that doesn’t automatically mean they are the right fit for your business. Before you leap [...]
5 Tips That Can Increase Your Conversion Rate
It’s easy to place all of your focus on attracting more traffic. However, regardless of whether you’re getting 20 visitors a day or 800, increasing your conversion rate can add to your bottom line without requiring you to attract a single additional visitor. Since every site and segment is different, you always need to test. [...]
5 Things You Need to Know About Pinterest
When it hit 11.7 million uniques last month, Pinterest earned the distinction of becoming the site to reach 10 million users in the shortest amount of time. While that’s a very impressive accomplishment, all signs point towards this just being the beginning of “the next big thing.” If you’re interested in using this site as [...]
How Can You Make the Most of a Viral Spike?
Marketers spend a lot of time thinking of content that has the potential to go viral. While there are plenty of steps that a marketer can take to maximize the odds of a specific piece of content bringing in a flood of traffic, it’s not uncommon for a blog’s biggest hit to come as a [...]
How Can Your Company Start Producing Useful Content?
In my last post, I mentioned your email marketing efforts will almost always be more successful when you offer value to your recipients. In the comments, Chris Help backed up this point. He said “On the other hand, if someone sends out emails with USEFUL CONTENT, and eventually tries to sell me a related product, [...]
