Search Marketing
Learn Why and How to Offer a Free Report
Offering a free report to people who visit your site can do a great deal for your credibility as an expert in your niche. Chances are that while many visitors to your site are looking for specific information, they are reluctant to buy anything right away. Providing them with a free report that’s filled with [...]
How Do You Know If Your Press Release is Any Good?
Because it’s very easy to throw together a press release and distribute it to multiple online outlets, many people have turned to this option as a way to build backlinks. Unfortunately, these backlinks are about as effective as those from overused article directories. While using press releases for their instant backlinks is not a good [...]
5 Reasons Your Business Shouldn’t Use Social Media
With the constant hype surrounding social media sites like Facebook, Twitter and Pinterest, it’s easy to start thinking that there is nothing but upside to using these websites. However, regardless of how much the tech press may adore social media, that doesn’t automatically mean they are the right fit for your business. Before you leap [...]
5 Tips That Can Increase Your Conversion Rate
It’s easy to place all of your focus on attracting more traffic. However, regardless of whether you’re getting 20 visitors a day or 800, increasing your conversion rate can add to your bottom line without requiring you to attract a single additional visitor. Since every site and segment is different, you always need to test. [...]
5 Things You Need to Know About Pinterest
When it hit 11.7 million uniques last month, Pinterest earned the distinction of becoming the site to reach 10 million users in the shortest amount of time. While that’s a very impressive accomplishment, all signs point towards this just being the beginning of “the next big thing.” If you’re interested in using this site as [...]
How Can You Make the Most of a Viral Spike?
Marketers spend a lot of time thinking of content that has the potential to go viral. While there are plenty of steps that a marketer can take to maximize the odds of a specific piece of content bringing in a flood of traffic, it’s not uncommon for a blog’s biggest hit to come as a [...]
How Can Your Company Can Start Producing Useful Content?
In my last post, I mentioned your email marketing efforts will almost always be more successful when you offer value to your recipients. In the comments, Chris Help backed up this point. He said “On the other hand, if someone sends out emails with USEFUL CONTENT, and eventually tries to sell me a related product, [...]
Creating a 1 Page Marketing Plan for 2011
SalesNexus online CRM highlighted its lead management capabilities while John Fox maps out your game plan for marketing success in 2011 – watch the recorded webinar
Search Marketing and Lead Management vs. Sales Prospecting
The reasons to consider an online marketing campaign and use lead management systems to manage and respond to those leads are compelling. Most important is the increase in sales!
3 Ways to Measure Advertising and Marketing Return Easily
Measure what advertising is generating profits and what’s not. 3 easy ways to do it and increase sales and profits quickly.
