Search Marketing
How Can Your Company Can Start Producing Useful Content?
In my last post, I mentioned your email marketing efforts will almost always be more successful when you offer value to your recipients. In the comments, Chris Help backed up this point. He said “On the other hand, if someone sends out emails with USEFUL CONTENT, and eventually tries to sell me a related product, [...]
Creating a 1 Page Marketing Plan for 2011
SalesNexus online CRM highlighted its lead management capabilities while John Fox maps out your game plan for marketing success in 2011 – watch the recorded webinar
Search Marketing and Lead Management vs. Sales Prospecting
The reasons to consider an online marketing campaign and use lead management systems to manage and respond to those leads are compelling. Most important is the increase in sales!
3 Ways to Measure Advertising and Marketing Return Easily
Measure what advertising is generating profits and what’s not. 3 easy ways to do it and increase sales and profits quickly.
4 Fallacies in Marketing and Selling that Cause You to Waste Money and Destroy Profits
The Game Has Changed. What most entrepreneurs THINK they know about marketing and selling is wrong. Know what you don’t know and profit from it.
3 Radical Changes in the Way People Buy Today
The way people buy has changed for good. Traditional marketing and advertising won’t work like it used to. You have to understand the process most buyers go through when making buying decisions to profit from it.
Close more web leads – one more thing!
In a recent survey conducted by KnowledgeStorm and the Artemis Group, the chance of connecting with a prospect decreased by 71% if the follow-up is not made within the first 24 hours.
Close More of Your Web Leads
I was recently asked to write a guest post by Gerald Weber of Search Engine Marketing Group for his excellent blog on Search Marketing.> The topic is adjusting your sales process in order to maximize close rates and return on leads that come through your web site. If you’re spending money to drive traffic to your website, then [...]
Its all in how you say it
We all know there are countless ways to say everything. We also know that choosing the best way to say something can mean the difference between communication and confusion, success and failure, motivation and discouragement. I found this video on John Winter’s blog and just had to share it. Apparantly it was used to help [...]
Getting Real about Social Media
Chris Brogan hits it out of the park again! He’s just released an awesome e-Book on using social media to get REAL results in Business to Business sales. His e-Book, “Fishing Where the Fish Are” maps social media to the B2B buying cycle. Well worth the read. If you’re a business owner or sales manager [...]
