Search Marketing
Number 1 Mistake Online Advertisers Make
Many of the online advertising experts, Search Engine Optimization, Adwords Campaigns, etc., that I know will tell you this but, unfortunately, I don’t think most small businesses that are experimenting with generating leads via their web site and driving traffic to their site via search engines are reading the same things I am. I recently [...]
Is your phone system helping or hurting?
We all spend a lot of time optimizing the way we market, obtain leads and manage them through our sales pipeline. All too often, a seemingly small thing can create a bad impression and turn a river of sales opportunities into a trickling stream. Todd Miechiels, a Web Marketing guru that I know and trust, [...]
High Quality Leads You’re Probably Missing
Frank Reed posted a good article on Mike Moran’s Biznology blog today that hit a note that’s worth hearing if you’re responsible for marketing, lead generation or selling in your company. Most small businesses are missing a HUGE opportunity to improve the quality and quantity of the leads their sales teams are working with and improve marketing ROI. Search Engine Marketing [...]
The SEO Rap
If you own a business or manage a web site, you’ll appreciate the video on this post by Hannes Johnson. The guy’s not a bad rapper and he hits all the key do’s and don’ts of search engine optimization. Enjoy!
The changing role of sales
Brian Carroll just posted a great podcast on his B2B Lead Gen blog. Its well worth a listen! Very interesting perspective – sales people are the 2nd choice of prospects for information, 1st choice being your company’s website. Think about that for a minute… The sales person ultimately becomes the guide. Shepherding the prospect through all [...]
If you can’t measure it, you can’t manage it!
I know, you’ve heard it before. And yes, I know how difficult it is to truley measure your marketing and sales activities. That doesn’t change the fact that its true. You’re guessing if you can objectively analyze how leads flow through your marketing and sales machine. If you’re guessing, you’re going to be wrong a [...]
Worth reading – sales and marketing sites around the web
In my reading over the last couple of days, I’ve run across a few articles that any sales and marketing professional should appreciate. Enjoy! 20 Questions to ask yourself to help tune in on your “True Calling” – http://www.thesimpledollar.com/2008/03/12/reflections-on-money-20-valuable-questions-to-ask-yourself/ A few tips on how to manage a conference call – http://www.salesteamtools.com/2008/03/06/bad-conference-call-etiquette/ Results of a survey [...]
Out of touch, out of luck…
I’ve got a young family and so, I don’t get “out” like I used to… Last week, I let an old college buddy talk me into meeting him out for a beer or two after work. Didn’t spend too much time or have too much fun but, the topper was when I walked outside, I [...]
Most viewed videos of 2007
Okay, this is just good fun stuff… See the most frequently viewed videos of 2007, as ranked by Hans Johnson.
Sell and serve your customers better by putting them in a bucket
That’s right, I said “put them in a bucket”… Of course, what I mean is to categorize them. There are all kinds of potential markets and customers for your business out there. You need to know which ones are the most profitable for you. I call them “buckets”. You can only carry 2 or 3 [...]
