Search Marketing
4 Fallacies in Marketing and Selling that Cause You to Waste Money and Destroy Profits
The Game Has Changed. What most entrepreneurs THINK they know about marketing and selling is wrong. Know what you don’t know and profit from it.
3 Radical Changes in the Way People Buy Today
The way people buy has changed for good. Traditional marketing and advertising won’t work like it used to. You have to understand the process most buyers go through when making buying decisions to profit from it.
Close more web leads – one more thing!
In a recent survey conducted by KnowledgeStorm and the Artemis Group, the chance of connecting with a prospect decreased by 71% if the follow-up is not made within the first 24 hours.
Close More of Your Web Leads
I was recently asked to write a guest post by Gerald Weber of Search Engine Marketing Group for his excellent blog on Search Marketing.> The topic is adjusting your sales process in order to maximize close rates and return on leads that come through your web site. If you’re spending money to drive traffic to your website, then [...]
Its all in how you say it
We all know there are countless ways to say everything. We also know that choosing the best way to say something can mean the difference between communication and confusion, success and failure, motivation and discouragement. I found this video on John Winter’s blog and just had to share it. Apparantly it was used to help [...]
Getting Real about Social Media
Chris Brogan hits it out of the park again! He’s just released an awesome e-Book on using social media to get REAL results in Business to Business sales. His e-Book, “Fishing Where the Fish Are” maps social media to the B2B buying cycle. Well worth the read. If you’re a business owner or sales manager [...]
Number 1 Mistake Online Advertisers Make
Many of the online advertising experts, Search Engine Optimization, Adwords Campaigns, etc., that I know will tell you this but, unfortunately, I don’t think most small businesses that are experimenting with generating leads via their web site and driving traffic to their site via search engines are reading the same things I am. I recently [...]
Is your phone system helping or hurting?
We all spend a lot of time optimizing the way we market, obtain leads and manage them through our sales pipeline. All too often, a seemingly small thing can create a bad impression and turn a river of sales opportunities into a trickling stream. Todd Miechiels, a Web Marketing guru that I know and trust, [...]
High Quality Leads You’re Probably Missing
Frank Reed posted a good article on Mike Moran’s Biznology blog today that hit a note that’s worth hearing if you’re responsible for marketing, lead generation or selling in your company. Most small businesses are missing a HUGE opportunity to improve the quality and quantity of the leads their sales teams are working with and improve marketing ROI. Search Engine Marketing [...]
The SEO Rap
If you own a business or manage a web site, you’ll appreciate the video on this post by Hannes Johnson. The guy’s not a bad rapper and he hits all the key do’s and don’ts of search engine optimization. Enjoy!
