small business
Are Businesses Getting the Most from their Email Marketing?
Market Week posted about a study done recently by Experian Marketing Services saying that email marketing is on the rise. Compared to 2012, the volume of emails sent by the consumer goods industry as well as others, like travel and publishing, increased over five percent. In addition to this good news, Market Week did their [...]
Competition for Email Marketers: What’s Next?
A decision to decrease the use of first class mail delivery may have a huge impact on the marketing world. The United States Post Office has been in talks for years now on how to turn its very failing business around. With technology increasing by the second and so many consumers switching to e-statements, email, [...]
President’s Day – Management Lessons from Lincoln and Washington
Coutesy of the Vistage blog, some great quotes and lessons from two of our greatest presidents… Washington and Lincoln on Management: “My observation is that whenever one person is found adequate to the discharge of a duty, it is worse executed by two persons, and scarcely done at all if three or more are employed [...]
Why I Joined SalesNexus CRM and Email Marketing
Clients ask how I came to work for a Houston based company while living in the small Georgia town of Athens. Here’s my story: My first exposure to the SalesNexus CRM program I was the SalesNexus CRM administrator for the University of Georgia Conference Center and Hotel. We had 60 users for the CRM and [...]
Choosing A Small To Medium Size Business CRM Solution
CRM solutions for small to medium sized businesses (SMB) are widely available and growing in adoption. Many people have questioned whether customer relationship management systems make sense for small to medium sized business from a financial and practical standpoint. However, as the CRM industry matures, more nimble CRM software options are being made available to [...]
Climbing out of the Swamp: Finding More Time for Your Small Business
As a small business owner there’s a variety of obstacles in front of you as a startup company. It will not always be this way though. You will get into a groove and find a way to make your business successful. In most cases, you will have help: a support staff and a variety of [...]
Small Business Grows from Using Online Tools like CRM
Content and CRM Combine to Expand Client Base Content marketing is changing the way small businesses interact with their prospects and current clients. In a world where customers like to remain in control of the buying process, it is very easy for them to forget any business who serves them. Having a good website is [...]
What CEOs Should Know about CRM (Part 1 of 4)
Get Your Best Sales People to Love CRM Front-line sales people are known for resisting new software. The best system can be rendered pretty well worthless if you can’t get the users to adopt it. That is why the best CRM software is designed by sales people…for sales people. Far beyond the needs of the [...]
5 Ways Sales Pipeline Management Grows the Bottom Line
Managing sales people is challenging no matter the industry. Whether selling large ticket items or products and services that typically take customers several weeks or months to decide upon, sales people have a way of making the future look rosy for management. Too often, reality doesn’t measure up. Sales people are great at telling stories [...]
The Customer Is Always Right
It does not take working years and years in retail to come across this age old saying or to understand its meaning. “The customer is always right.” Period. It goes right along with the law of being innocent until proven guilty. The greater majority of your customers are honest people just trying to get a [...]
