Lead nurturing is an important part of the sales and marketing process. When done properly, lead nurturing can help your company send the right content like tailored marketing messages to leads at the right time based on their individual preferences and level of engagement. Before the internet and CRM tools, it was a full time job to nurture a lead. Unfortunately, lead nurturing requires a substantial amount time and effort since it’s so detailed and nuanced.
That’s why it’s important to leverage software to automate the process. In fact, we recently created a video showing why our software provides a powerful and effective solution for companies who need lead nurturing.
Still not convinced? Here are several reasons why you should automate lead nurturing.
Reasons Why You Should Use Automated Lead Nurturing
1. Automated Lead Nurturing Can Save You Time
Is your sales team stressed out trying to keep track of all the business cards they collected at networking events? Or maybe they are manually scheduling follow up calls to each contact? Automated lead nurturing can help them save valuable time. Just upload their contact information and sort the leads into different marketing campaigns and hit save. The leads will receive automated messages based on how the marketing campaign is structured. This simple tool can prevent your sales and marketing team from wasting valuable time chasing leads who aren’t interested in your products and services. It will also give them the freedom to focus on other important tasks.
2. Automated Lead Nurturing Can Improve Your Conversion Rate
With SalesNexus, you can instantly receive a notification when a lead engages with your content. Since you can get real time information when they click on a link or visit your company’s website, you can learn more about which topics or services interest them and when. This type of insight into their behavior from automated lead nurturing can help improve your conversion rate and increase the overall ROI (return on investment) of your company’s marketing and sales campaigns by 20%.
3. Automate Lead Nurturing and it Can Help Make Sure that You Never Forget a Lead
Are you worried that a hot lead might slip through the cracks? Luckily you’ll never have to stress about losing a lead ever again when you use our software. After you configure the marketing campaign, you can just upload the lead’s information into our system.
4. Automated Lead Nurturing Can Provide More Data When Paired with a CRM
Another reason why you should consider using automated lead nurturing is that it can provide powerful data when combined with your CRM (Customer Relationship Management). The analytical data gathered from the lead nurturing tool can dramatically improve your company’s sales and marketing process. Employees can look at the lead’s previous actions and history and customize their conversations and emails according to their specific needs. Ultimately, when you automate lead nurturing, you can help your company create more effective and efficient marketing campaigns.
If your company hasn’t started automating the lead nurturing process, there’s a good chance that your sales team is wasting time on leads that are not interested in making a purchase. Automated lead nurturing can help push your leads through the company’s sales funnel and increase your close rate.
For more information about our services, please contact us today and call (800) 862-0134. Our software allows you to automate and manage responses to leads, while also making it easy to nurture and follow up with them. You can also try our software out during a free 30-day trial. SalesNexus makes it easy for you to grow your business Our CRM, Marketing Automation and Lead Generation tools.