How CRM Is Pretty Much
Aside from in
movies, how often do people fall in love for the very first time and
commit to a long lasting, happily ever after relationship?
of marriages end in divorce, this doesn’t happen too often.
People date, get a feel for the other person, stick around for a
while if things are going good, and get out quick if not. There are
ups and downs. Nothing is easy and surefire.
All of the above can relate to your
CRM. Some customers just won’t be the right fit for you. However,
like in dating, it’s okay – there are a lot of fish in the sea.
But, for the customers that are for you, here’s how to be the best
“boyfriend or girlfriend” for them:
Show them affection
sure your customers know how much you appreciate them. Reach out to
them with “Thank You” cards, reward them for frequent visits or
purchases and host a special customer appreciation event. Just show
them a little love, that’s all.
Don’t get jealous
face it; unless both you and the customer have discussed the matter
with some kind of contract, there is nothing exclusive about your
relationship. Just because your customer might play the field a
little bit or see what other options are out there doesn’t make
your business any less important to them. Keep treating everyone the
same and don’t worry about it.
– Do you woo a
woman by telling her you are a millionaire if you are really a pizza
delivery guy? Don’t do it with your business then. If a potential
client is looking for something you cannot offer, do not string them
along with false promises, tricks or lies. You will eventually get
caught, lose that customer and possibly get a bad reputation.
Keep communications flowing
– Make an attempt to respond to emails and social media messages and
posts (within reason). Send out newsletters or create a blog to
address frequently mentioned concerns. Host a “ask anything”
event online where you will actively
be present to communicate with your customers. Answer the phones
politely and return your messages. These are all just examples.
There are so many ways to make sure your customers are heard and
Don’t mourn the break-up
– It’s hard when someone picks a competitor over you. Try not to
take it personally. If
it’s a valuable customer, fighting to win them back is
acceptable but don’t bend over backwards. Don’t offer them
anything you can’t earn back in profits. There are millions of
people in this world. You can find the new Mr. or Mrs. Right.
All joking aside, the important thing
to remember with your CRM is common courtesy. Obviously, you aren’t
falling in love
with your customers so there are flaws to the comparison but
treat your customers just like you would someone you really care
about and there won’t be much to manage. They will become your best
marketing team by spreading the word of your good business and they
will remain loyal because of your company and how it makes them feel.
It’s more than good prices and what’s available, it’s about the
Totka is the Chief Editor for ChamberofCommerce.com.
She specializes on the topic of small business tips and resources.
ChamberofCommerce.com helps small businesses grow their business on
the web and facilitates connectivity between local businesses and
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