We all spend a lot of time optimizing the way we market, obtain leads and manage them through our sales pipeline. All too often, a seemingly small thing can create a bad impression and turn a river of sales opportunities into a trickling stream.
Todd Miechiels, a Web Marketing guru that I know and trust, just posted a great article about an experience with a client who’s phone system was turning off prospects.
Todd’s article also highlights the value of track-able phone numbers that enable recording the calls. If you’re spending big bucks on lead generation, these are things you should consider.