Brian Carroll’s B2B Lead Generation blog is a great resource. I read regularly.
Today I noticed his recent post on Lead Nurturing techniques. Not sure what Brian’s strategy is but, he’s basically given away the keys to the store with this post!
I know for sure that users of CRM and Contact Management Systems are increasingly working to create Lead Nurturing or Drip Marketing campaigns, via email or print pieces.
If Touch or Drip Marketing campaigns are on your agenda, then you’ve got to read Brian’s post.