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Tag: lockdown sales

Automate Cold Outreach with Emails, Texts AND Calls
https://www.youtube.com/watch?v=SSvdo-lcOpM

Do you need a way to automate cold outreach, and take a list of potential customers, and start reaching out to them to turn them into customers? I mean without cold calling!

Get all that done in an easy, automatic, and efficient system with SalesNexus. Here’s how:

Steps to Automate Cold Outreach with CRM and Marketing Automation
1. Go to RampedUp and do a search for any kind of industry.
  1. Narrow down your search criteria.
  2. You’ll come up with names, titles, companies, contact numbers, emails, and other pertinent information.
2. Download that list and load it onto SalesNexus.
  1. From there you can call, email, or message all those people individually.
3. Add these people onto a lead nurturing campaign.
  1. Manage how many automatic emails get sent out for a certain period of time.
  2. Have each email personalized for each individual on that campaign.
4. Get Click Notifications straight to your phone or email. These let you know who actually clicked any of the automated emails sent.
5. Your reps can easily call the INTERESTED prospects. All your sales reps have to do is open the profiles of those who have shown interest and give them a call.
If you don’t want to call those who showed interest in your email, you have the option to send out a follow-up email. Again, this can be done automatically, and you can add information that would allow the system to set appointments for you.

Manage and organize everything all in one CRM software system! Compare us now!

Easy, automatic, and efficient.
March 9, 2023
Create Email Campaigns that Get Results with SalesNexus
https://youtu.be/heZtl72qa2g?t=1892

John Armstrong of Premium Medical Solutions and customer of SalesNexus.

Meeting the Covid-19 challenges has changed his business and caused John Armstrong to have to move from consulting and selling medical devices to target those people who are willing to buy medical devices because that is where his market is at the moment.

With SalesNexus, John Armstrong was able to focus on 1 product. He was then able to customize the marketing messages that would grab doctors’ attention and cause them to respond and click through the emails he sent out.

With SalesNexus, John Armstrong was able to create a email campaign with a video that really brought everything together – the entire process of customizing the database, understanding how to record, discovering those interested, and qualifying the leads. They received a good response rate and it allowed him to unleash the full potential of the database.

Timeline: 1 week and a half – you don’t have to wait months to see results!

Quick demo: How to turn contact data into sales leads
1. Import your contacts.
  1. Upload an Excel file or CSV of files you already have.
  2. Upload your Google or Outlook contacts.
2. Create an email.
  1. Create using graphics from the internet.
  2. Make sure you are asking the right questions and sending out the right messages.
3. Add to campaign.
  1. Take those contacts you’ve just loaded into the system and put them on a campaign.
  2. Automate your campaign so that you can schedule multiple emails sent out over a specified period of time. You can set it and forget about it, assured that it will go out automatically.
4. View lookup.
  1. Get a list of everyone that’s clicked on those emails.
  2. Segment the list to find out more details.
5. Follow through with a call.
  1. Click on any of your customers in the system and you should have all the data you need when you make a warm call.
  2. Make that call relatively quickly (while they are showing interest, reading your articles, opening your emails, watching your videos and engaging with your brand).
February 19, 2021
Facing The Challenges Of The Uncertain Future

https://youtu.be/heZtl72qa2g?t=572

There are curfews and quarantines in places in many countries and territories around the world, related to the COVID-19 pandemic.

The Covid lockdown and current situation has made it difficult for many business owners. Many of us are spinning around trying to figure out what is appropriate, what is going to work, and wondering:

What’s the future going to look like?

There’s just so many unknowns and it’s a really tough time.

How do you make good decisions for your business without knowing how the next few months are going to look?

It’s going to be difficult to get customers to make long-term commitments because of Covid lockdown.

History has shown that this is the time that you really have to focus on marketing. While your competitors are discombobulated, you have the opportunity to stand apart from everyone else and raise your profile by doubling down on marketing, branding, lead generation, engagement, reaching out, and helping customers.

Those of us who take advantage of this opportunity stand out while everyone else is confused. They will be the ones who thrive years down the road.

The problem faced by small/medium sized businesses is this: we don’t have the budget to be in front of every potential customer all over the world.

You have lots of potential customers that just don’t know you’re there. Your customers are a small portion of the overall market that you could be selling. How can we, in this moment, get in front of all of these people, not just the tiny little audience that you happen to already be engaged with.

You need to be accessible to your total addressable market.

In this video we’ll show you an affordable approach to reaching ALL the customers you could be doing business with, even with the Covid restrictions in place.

Check out the Lockdown Marketing Alternatives Webinar

February 18, 2021
4 Marketing Mistakes of Businesses
https://youtu.be/heZtl72qa2g?t=3480

Here is a look at the top 4 marketing mistakes that businesses often make and what you can do to avoid them.

1. Neglect of potential future clients.
- Past leads
- Past clients
- Potential customers that you’ve never talked to before
Don’t forget about these because they are potentially great opportunities for an email.

2. Neglect of existing customers.
- Don’t forget about your customers. Right now could be a great time to up-sell, cross-sell and things like that to people you are already doing business with.
3. Poor follow-up.
- Waiting too long to call new leads
- Not enough touches
In the B2B sense, if you don’t have a website that customers can go and put in their credit card number and make the purchase without talking to another human being, then you’ve got to be quick. Your system needs to tell you: “Here are the people that clicked that need a call right now.”

4. Talking about yourself instead of the customer!

Don’t talk about yourself, talk about the customer. Don’t focus on the great stuff YOU do, what you’re an expert in, or the services you provide. Send out an email highlighting a problem THEY may be struggling with, and how you can help them with it.

Take note, the design element of an email is not the most important thing. You are not trying to educate in the email. You’re only trying to get their attention to engage with you. You want them to raise their hand and say, “I have this problem, and you could probably help me, you should probably call.”

Keep it really simple!

Don’t delay sending out your email in order to make the “perfect” email. Create what you can create, get it out the door, and let the data tell you if it worked or not…Then, adjust using that data.
February 17, 2021
Measuring and Optimizing your Email Campaigns
https://youtu.be/heZtl72qa2g?t=3176

Benchmarks for
Optimizing your Email Campaign

An email campaign is a sequence of marketing efforts that contacts multiple recipients at once. Email campaigns are designed to reach out to subscribers at the best time and provide valuable content and relevant offers.

Not all of the emails that you send will get seen by your customers. Most of them are not even going to see those emails just because of the way we read emails and how quickly people go through their inbox and just delete without opening.

You should expect:
- 10-20% open rate. That means that the customer just looked at it, but they didn’t click on any of the links, visit your website, or watch your videos.
- 1-2% click rate. That means the customer opened the email to read it, and clicked something on there to engage with it.
- If you send out 1,000 emails, you can expect 100 – 200 opens (views) and 10 – 20 clicks (site visitors, downloads..etc).
- You’d need to have a pretty decent sized list to move the needle.
Measuring and Optimizing Email Campaigns

When you start sending out emails, the system is going to tell you how many people are opening and clicking. This is data that can help you optimize.

Have a look at the data to determine what’s working, and what still needs work.

A low/high open rate will tell you which subject lines caught your customers’ attention, and which ones they were not receptive to.

A low/high click rate will tell you if the content of your email was effective.

Use the numbers to know what your customers like, and what to work on further.

Using the data, you can make adjustments to your next emails and see if those garner better results. Within a few weeks, you should have a better feel of your customers preferences enough to start moving the needle.
February 12, 2021
Advantages of Email Marketing
https://youtu.be/heZtl72qa2g?t=1036

Lead Nurturing
- Investment: $1000 on technology and about 4 to 8 hours to put together emails.
- This is where you take the leads you already have (you don’t even have to generate new leads), and stay in touch with them.
- Take note that things can change, and those customers who might have said no to you in the past could now be more interested.
This can increase your sales up to 20% in just a few months.

Lead Generation
- Investment: $1000 and 20 to 40 hours.
- Put together a list of those people who don’t know you exist and start getting emails in front of them. You could increase your sales by 2-3x.
Sales Automation
- If you’re going through your normal sales process, emails can help streamline your sales pipeline. Help customers move through the pipeline by educating them. Get them more engaged with your brand. Take their temperature – know when they’re stalling or confused and things like that.
- Huge return on investment: 25-50%.
Lead Nurturing

In our digital world, customers have more ways to engage with you. They need more contact with your brand before they get confident enough to part with their money. You can come up with ways to automate at least some of your touchpoints.

Lead Nurturing does not Have to be so Complex

One example is a company that has been able to successfully use email marketing to generate new leads. This company would write a blog once or twice a month, and then they would send an email about these articles to their customers. From those emails, each of their sales representatives has been able to gain a new lead each month.

If you’re an expert in your field and have the ability to create content that your audience will find interesting, then all you need to do is get an email in front of your customers.

Emails are Affordable and Offer a Quick ROI

Emails are simple and easy to test out because there’s very little investment and risk. You can try it, assess the data, and use it as a test before you invest in more expensive forms of advertising. Once you figure out which emails get results, you can assume that those same messages will work with other marketing strategies.

Take note that Targeting Digital Ads may now be inefficient due to people working from home.

Spend and Pray

The problem with most marketing is that you start spending money at a very high rate, right out of the gate. It takes time to get tuned-up and optimized and to really start working. Therefore, you don’t actually start seeing results except in small doses over a long period of time – it could be months before you see ROI from your investment.

In the meantime, you are shelling out thousands of dollars hoping that months down the road you’re going to get a payoff. Plus, if you are not an expert in this field and have to rely on a consultant. You must trust their word on when you could possibly see any ROIs. Right now, this doesn’t really work because you don’t know that the market is going to look like 6 months from now, everything could change very quickly.

Test, Measure and Optimize

Email marketing can be a very powerful tool because you don’t have to spend much money on it. Your investment can be very minimal and you can start seeing results very quickly. Once you start seeing results, you can use the data you’ve accumulated to invest more money on the things that have been working with certain audiences. You can then proceed with digital advertising with the assurance that it’s going to work and pay off more quickly.
February 11, 2021
Sales Team Automation and Measuring Lead Response
https://www.youtube.com/watch?v=wr0VpMA27Yw

Are too many of your leads turning cold because your sales team is taking too long to follow up?

If you’re not calling new leads fast, you’re losing money! Here’s an article from Inc Magazine that shows how fast the success rate with new leads declines as time goes by. Ideally, you want a process where leads come in and are responded to immediately and systematically.

Support your sales team to improve their performance by creating a system that sets them up for success.

Have you been letting leads sit in your email for a while before passing them on to your sales representatives for a follow up?

If so, then you are part of the problem.

That process takes too long, and your leads are talking to your competitors while you wait..

Let’s make it simple:
1. Get your sales team to access leads in a tracking/management system.
2. Use that system to manage response time – make sure you are following up on leads in 15 minutes (or less); if not, you are undermining your results!
3. Report – provide feedback to those who are not following the process, and praise to those who do.
Measure your ROI

Get an overview of where each of your leads are coming from and specifically tie sales to your marketing investments.

Reach Out

Make it easy for your sales team to make a call, create an email, or send a message. Have all this information recorded in the system history. Make sure that all leads get instant response via email and/or text message, and continue to get helpful and educational content from you via automated campaigns.

Track Each of Your Leads

Take a closer look at your leads. Find out if your sales team has been able to reach out to them, if they have been sent emails/text messages/calls, and if they have responded.

Evaluate Performance of your Sales Team

With the recorded details, you can check if your sales people are actually following the process. You can check the time difference between when the lead came in, and when they actually got called.
February 8, 2021
Marketing Alternatives for the New Normal
https://youtu.be/heZtl72qa2g?t=732

Most of companies were depending on Marketing Alternatives that are just gone.

Traditional Marketing:
1. Trade shows – most events have closed because of the health restrictions
2. Networking
3. Cold-calling – people are no longer at their desks in the office
4. Drop by / Drop in – stopping by physical locations may no longer apply if business locations and offices remain closed
These options are no longer viable.

Many businesses are in a situation wherein most of these options have suddenly been wiped out because of the pandemic. It’s a scary situation being put in. In other words, the foundation you had been standing on had crumbled because of something that came out of nowhere.

Marketers state the biggest drawback of traditional marketing:
- 50% interaction with your audience
- 25% Costly
- 15% Tough to measure ROI
- 5% Difficult to receive feedback
- 5% Poor conversion ratio
There is a lot of investment up front, there’s a lot of risks, and a pretty long-term pay-off curve.

What are the most effective online tactics for lead generation?
- 48% Email marketing
- 44% Website or landing pages
- 43% Content marketing
- 37% Search engine optimization
- 26% Social media marketing
- 23% Webinars or virtual events
- 23% Paid search or online advertising
- 10% Testing and optimization
February 4, 2021
Back To Business – The New Normal Webinar
https://youtu.be/ghQv2CfHxa0

When will customers return to their offices?

When will industry trade shows start again?

Who knows? Stop waiting!

Normal Marketing and Sales Tactics are unavailable due to lockdown and the current crisis.

Adapting is the only way to thrive.

If you’re like most right now, the current situation may be leaving you with:
- No leads for salespeople
- Less visits to your website
- No branding
In this special webinar, we’ll show you how to build a list, create 1 or more emails, and send it out to convert leads on your website, schedule appointments, drive online purchases, and nurture & educate leads and clients.

Are you trying to target a new market? But with no list, and no existing relationships?

Listen in to the webinar – there’s a special offer this month only that will help you generate leads for your sales team.

Don’t be left behind!

Pivot your marketing, to not just survive but THRIVE as we transition into this “new normal”.

Full Service Marketing Package

If you need a little help through this time, we are offering a Lead Generation Full Service Marketing Package, where you’ll get 5000 leads, Email Creation and Campaign Management & a partner with you all the way, dedicated to your success.

Full Service Marketing Package

Check out the package here! Start getting new warm leads into your funnel and converting them into customers today!
August 28, 2020