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Tag: marketing alternatives

Create Emails Instantly with Email AI

Revolutionize Your Email Marketing with SalesNexus AI

In today’s fast-paced business world, time is one of the most valuable resources you can have. As a sales or marketing professional, you know that crafting the perfect email can take hours of brainstorming. Not to mention drafting, and editing. You need to strike the right tone. Make sure you convey your message clearly, and ensure that your emails resonate with your audience. But what if you could achieve all of that in just a few seconds? With SalesNexus email AI, you can.

The Power of AI-Driven Email Creation

SalesNexus AI is the latest feature designed to revolutionize your email marketing strategy. Imagine having the ability to generate engaging, personalized emails that hit the mark every time, without the hassle of starting from scratch. Whether you’re reaching out to new leads or maintaining relationships with existing customers, SalesNexus AI takes the guesswork out of email creation and delivers content that resonates.

How does it work? First SalesNexus AI leverages advanced artificial intelligence to analyze your target audience. Additionally, AI understands your messaging needs which enables it to craft emails that are tailored to your specific goals. Whether you’re launching a new product, nurturing a lead, or simply staying in touch, the AI takes care of the writing. All you need to do is review and send.

Save Time and Boost Productivity

One of the most significant benefits of using SalesNexus AI is the time it saves. In the time it would take to write just one email, you could generate dozens. Furthermore, all of these are tailored to different segments of your audience. This means you can focus on other important aspects of your business. Meanwhile you will still be able to maintain a high level of engagement with your audience.

Think about the energy and creativity that go into crafting each email campaign. Now, imagine redirecting that energy into strategizing, analyzing performance metrics, or brainstorming new ways to engage your audience. With SalesNexus AI, the time-consuming task of writing emails is streamlined. Therefore, you are free to do more of what you do best.

Personalized Emails That Resonate

In the world of email marketing, personalization is key. Generic, one-size-fits-all emails are a thing of the past. Your audience expects content that speaks directly to them. Thus, addressing their unique needs and challenges. SalesNexus AI takes this into account. Not only does it create emails that are well-written, they are also deeply personalized.

Moreover, the AI can tailor your messages based on various factors. These include past interactions, customer preferences, and purchasing behavior. This level of personalization ensures that your emails are more likely to be opened, read, and acted upon. Your audience will feel understood and valued which is crucial for building long-term relationships.

Try SalesNexus AI for Free

If you’re curious about how SalesNexus AI can transform your email marketing, now is the perfect time to try it out. With the SalesNexus free trial, you can experience firsthand how AI can take the reins and deliver compelling emails that resonate with your audience. There’s no risk involved—just the opportunity to see how much time and energy you can save while enhancing the effectiveness of your email campaigns.

Imagine the impact of reaching your entire audience with ease, knowing that each email you send is optimized to achieve your desired outcomes. Whether it’s boosting open rates, driving conversions, or simply keeping your brand top of mind, SalesNexus AI can help you achieve your goals.

The Future of Email Marketing Is Here

Email marketing is evolving, and SalesNexus AI is at the forefront of this change. By automating the creation of high-quality emails, you can stay ahead of the competition and ensure that your messages always stand out. Plus, your leads and customers will thank you for the thoughtful, personalized content they receive. Additionally, you’ll enjoy the benefits of a more efficient and effective marketing strategy.

Don’t miss out on this opportunity to revolutionize your email marketing. Sign up for your SalesNexus free trial today and let AI do the writing for you. Watch as your email campaigns soar to new heights, powered by the innovation of SalesNexus AI. Get started now and experience the future of email marketing!

August 13, 2024
April 2023 Release
Today, SalesNexus announced the release of the latest updates to its CRM and Marketing Automation Suite.

This is scheduled to be available on Wednesday, April 12, 2023, at 2 am Central.

HERE’S WHAT’S NEW

New Features

Schedule Campaigns over a Series of Start Dates

Fed up trying to divide a list into subsets so you can schedule them to go out day by day?

Now it’s just one click!

Add Webhook to your campaigns

New to Campaigns! Along with emails, calls, and text messages, you can now add a Webhook to your campaigns.

Using the built in, ready to use PrintGenie Webhook allows users to add direct mail (postcards, letters, holiday cards and more) to their campaigns in SalesNexus.

Simply add this new option to your campaign, and fill in the details to create or edit your brand.

Create Group Lookups

New in groups: you can create groups with specific criteria and make these your group lookup.

To create group lookups, go to “Create Group Lookup” under “Groups”, add in your search criteria, and when you click the search button, the list of items that matches the criteria will show up.

You can then proceed to “Make This My Lookup” and select specific fields for that Group Lookup.

Learn How to Create Group Lookups

Enhancements:

An improved new customer experience

We have been working hard to improve your customer experience, prompting us to resolve issues in the onboarding experience for our new users. We put everything you need to navigate SalesNexus in a welcome page that has a brand new look.

Quicker Searches

Looking for something?

We have made it easier for you to navigate through SalesNexus.

“Our search tools have been amped up to ensure you would be able to quickly get what you need.

Save Columns with Lookups

Save time doing the same searches over and over again by saving columns with lookups.

Now you can go to contacts, create a lookup, and create and change the criteria for your fields.

Once you have made this your lookup and saved your search, you are given the option to either make it your default search, or save the current selected contact columns.

This way, when you search your lookups under your selected description, you will only see the columns that you have selected that are relevant to that list.

Learn How to Save Columns with Lookups with These Steps

Bug Fixes:
1. Access to My Settings
2. CRM – Quick Search
3. Email Capture Authorization
4. Email Templates
5. SMS – notifications
6. Create Contact
March 20, 2023
Automate Cold Outreach with Emails, Texts AND Calls
https://www.youtube.com/watch?v=SSvdo-lcOpM

Do you need a way to automate cold outreach, and take a list of potential customers, and start reaching out to them to turn them into customers? I mean without cold calling!

Get all that done in an easy, automatic, and efficient system with SalesNexus. Here’s how:

Steps to Automate Cold Outreach with CRM and Marketing Automation
1. Go to RampedUp and do a search for any kind of industry.
  1. Narrow down your search criteria.
  2. You’ll come up with names, titles, companies, contact numbers, emails, and other pertinent information.
2. Download that list and load it onto SalesNexus.
  1. From there you can call, email, or message all those people individually.
3. Add these people onto a lead nurturing campaign.
  1. Manage how many automatic emails get sent out for a certain period of time.
  2. Have each email personalized for each individual on that campaign.
4. Get Click Notifications straight to your phone or email. These let you know who actually clicked any of the automated emails sent.
5. Your reps can easily call the INTERESTED prospects. All your sales reps have to do is open the profiles of those who have shown interest and give them a call.
If you don’t want to call those who showed interest in your email, you have the option to send out a follow-up email. Again, this can be done automatically, and you can add information that would allow the system to set appointments for you.

Manage and organize everything all in one CRM software system! Compare us now!

Easy, automatic, and efficient.
March 9, 2023
October 2022 Release
Today, SalesNexus announced the release of the latest updates to its CRM and Marketing Automation Suite.

This is scheduled to be available on Wednesday, October 20, 2022, at 8:30 pm ET / 11:30 pm Pacific.

Here’s what’s new

Enhancements:

DKIM Setup

Domain Keys Identified Mail (DKIM) allows senders to associate a domain name with an email message, thus vouching for its authenticity. It’s a security protocol through which you can give authorization/permission to another service or platform to send out emails using your email address, on your behalf.

Learn more about DKIM and why it is important

Here’s a step-by-step on How to setup your domain with SalesNexus Email campaigns (DKIM on snmail2.

Lead Capture Setup

Are you having trouble adding the SalesNexus Lead Capture script in your Elementor WordPress site?

Here’s how you can setup the SalesNexus Web Lead Capture to add contacts automatically to your database.

Learn how to Setup Web Lead Capture with Elementor in WordPress

Increase Security with Two Factor Authentication

Two-factor authentication adds an additional layer of security to the authentication process by making it harder for attackers to gain access.

Learn more about two – factor authentication and why it is used

Multi-Product Sales Opportunities

By default, SalesNexus Sales Opportunities allow you to track one product in each sale, with a unique Quantity and Price.

Some providers sell more than one product or service to each customer. For this, you may want to use Line Items feature that has been recently developed in the SalesNexus platform.

Here are the step-by-step instructions on how to set up your Line items in SalesNexus

Sales Stage to Probability Push

Automatically set the Probability of Sales Opps based on Sales Stage and use Forecasted Amount to forecast revenue easily, consistently and accurately.

Enable and customize your sales stages in an opportunity and match it with a corresponding percentage here.

Schedule Campaigns over a Series of Dates

Fed up trying to divide a list into subsets so you can schedule them to go out day by day?

Now it’s just one click!

Easily spread an email blast over several days!

Learn How to Schedule Campaigns over a Series of Dates

Opened Date and Click Date & Cleansing

Now you can manage your email list to maximize delivery easily!

Use Opened Date and Clicked Date to see which contacts are engaging with emails and which are not. Stop sending to unengaged and your delivery rates improve.

Watch our Email Marketing Mastery webinar to find out the difference list cleansing can have on your delivery rates.

https://youtu.be/Ia1fP4bqt_c?t=2032

By cleansing old or new lists to remove spam traps, bad emails, etc. you can increase your delivery rates.

Bug Fixes:
1. Email Delivery
2. Email Capture
3. Outlook Calendar Sync
4. Dashboards
5. Layout
October 4, 2022
Add SMS Marketing to your B2B Campaigns

Are you looking for another way to reach out to your customers? Another way to get their attention is through SMS marketing. When done right, it could yield advantages to your B2B marketing campaigns.

In the third episode of this MarTech Podcast series, SalesNexus CEO Craig Klein and Martech Podcast host Benjamin Shapiro explore how to appropriately utilize SMS marketing to communicate with your customers.

Listen to the podcast here!

BS: SMS is a big thing all of a sudden. And it’s starting to trickle into B2B campaigns as well. It’s something that SalesNexus recently added in their platform.

Why have you added SMS marketing into your platform and how are B2B marketers using that technology?

CK: I’ve seen it myself in my own interaction with customers. When we first introduced our email marketing capability, 10 plus years ago, one of the tactics that we would teach our customers is to send out an email. Then have your sales team contact people that are engaging with those emails really, really fast. And that works. It still works great because basically, you’re calling people while you’re on their minds. But in the last year or two, getting people on the phone has gotten even more difficult than it ever was. It’s always been challenging. And frankly, people just want to communicate in different ways and they have those options now.

What we wanted to do is add text messaging into that mix. I’m using email to get people engaged. Then if they want to talk to me on the phone, great. But if they want to have a text conversation, that’s okay too.

How does SMS marketing differ from email marketing?

BS: It’s worth having a conversation about synchronicity. I think of email as an asynchronous form of communication. I send an email. You read it whenever you want to read it. You reply to me sometime later. When it comes to a phone conversation, obviously there’s a sense of being synchronized because we both have to be on the phone at the same time. We’re talking and responding to each other in real-time.

SMS marketing is in between the two of those. I am going to send you an immediate request for your attention. That’s going to buzz in your pocket, on your wrist. It’s going to make a ding. It’s going to try to grab your attention in real-time. I could see how that’s really valuable. I could also see how it has a very high piss-you-off factor.

What’s the appropriate format for B2B communications and SMS marketing?

CK: There’s a certain etiquette to every one of these different approaches. With SMS marketing, the etiquette is such that people pay more attention to their text messages as they come in. Therefore you know you’re being more of an interruption in their day. As a marketer, that’s powerful. But you certainly don’t want to overuse it. By trying all three, what you will find is some customers just want to talk via email. Some customers just want to talk via text. Some customers only want to talk on the phone. And some people want to do a little bit of everything. That’s valuable. You can really set yourself apart from a competitive point of view, just by being able to have the conversation with your customer in the way that they want.

What are some examples of these different approaches?

CK: For instance, I’m a guy starting a business, but I still have my day job. So for that guy, email messages are probably going to be ideal. You’re going to be emailing him all day. However, he’s not gonna be able to respond until late at night after the kids are in bed. That can be an example of an asynchronous conversation. On the other hand, for a sole proprietor that just is living and breathing his business. He’s going to probably like text messages because he wants everything right now. And you know, there’s everything in between.

What we’ve also learned is that SMS marketing is great at step two of the funnel. For email: there are 10,000 people I sent this email to. 2,000 of them just clicked on it. So now I know there are 2,000 that probably have some kind of interest in whatever I’m emailing them about. Well now let’s use a text message to invite them to get on the phone. Rather than having a team of people, that’s capable of cold calling 2,000 people. Instead, let’s send 2,000 people a text message and let 200 of them raise their hand and say, “Yeah, I’d like you to call me next Tuesday at 3”.

What’s the distinction between email and SMS marketing?

BS: People hear SMS marketing and it’s like if my email campaign is about inviting you to a webinar. I’m not going to take the same message saying, “Hey, by the way, we’re doing a webinar”. I’m just going to start SMSing you because the open rates go from 30% to 99%. Because people don’t want to hear about your webinar over an SMS. They don’t want to be disrupted because you’re doing a marketing activity. That’s a message that’s appropriate for something that’s asynchronous.

Now when somebody has said, “Yes. I am interested in attending this webinar.” Maybe SMS marketing is the right way to follow up. Say, “Hey, the webinar’s about to start”. Something that requires real-time communication. A reminder that is specific to an event or a form of communication. “Hey, you mentioned that you wanted to schedule a demo. Here’s the link to schedule it using our Calendly link” or something like that. You know, there are ways to appropriately use SMS marketing, but it is not for your traditional like outbound batch and blast type messaging. That is the key to making people upset and having a bad brand affinity.

CK: Where we found it most effective is it’s a tool to facilitate the relationship. It’s not a tool to initiate the relationship.

What are some of the other key ways that B2B brands are using SMS marketing?

CK: Aside from event and scheduling reminders, you can use it to inform your customers of a new product launch. You can also utilize it for customer satisfaction or outreach. You can say, “We closed your customer support ticket yesterday. Can you tell us a little bit about how you felt about it or is there anything else we can help with?” All those transactional things, text messages are great for. We’ve all experienced it when we go to the doctor or the dentist and they’re doing that a lot.

It can be great in the sales relationship as well. Once we have a salesperson engaged with the customer. “Hey, I’ve called you a couple of times.” As a salesperson, that’s one of your greatest challenges. You have qualified sales leads. There’s definitely a need, a budget, and all those other things. And you had a great conversation with them the first time, but you just can’t get the guy back on the phone. Because he’s a super busy executive. That’s where a text message can be perfect. You’ve called them once or twice, you’ve been getting voicemail. So now you send a text message.

For the reasons that you’ve already described, that guy is about three or four times more likely to reply to that text message and say, “Hey. Sorry, I’m busy. Call me next week.” Than he is to hear your voicemail, and pick up the phone and call you as a response to the voicemail.

At the end of the day, there are multiple different ways for you to communicate with your customers.

BS: And each one has its own nuances. Email is great for asynchronous communication. People are generally more accepting of receiving marketing messages through that. And event-based triggers are great for SMS marketing. But you have to be careful to make sure that you’re not using your different forms of communication and ways that your customers are just not going to like.

One of the key points here is that you should talk to your customers. If you can build a portal or some sort of communication for them that allows them to customize the way that you’re communicating with them. “Yes, I want to receive my emails. No, I don’t want these types of text messages. Yes, you can reach out to me over the phone.” That’s going to help you build stronger relationships with your customers and inevitably drive more sales.

LEARN MORE

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success.

Visit https://martechpod.com/ for expert knowledge & insider information from marketing & technology industry leaders.

You can also check out this episode on the MarTech Podcast website: https://martechpod.com/episode/creating-b2b-email-campaigns-that-get-results-craig-klein-salesnexus/including-sms-marketing-in-your-b2b-campaigns-craig-klein-salesnexus/

August 23, 2021
April 2021 Release
Today, SalesNexus announced the release of the latest updates to its CRM and Marketing Automation Suite. This is scheduled to be available on April 22, 2021, at 8pm ET / 5pm Pacific.

Here’s what’s new

Enhancements:

Sales Import from CSV

Users can import Sales Report Updates/Opportunities that are exported from Quickbooks or any other accounting software with this feature. Just as long as it can be exported via CSV file.

Get the step-by-step process on how to do this here.

Mass Delete Contacts from a Lookup

Now you can delete an entire list or contacts from SalesNexus all at once, instead of having to delete contacts one at a time.

Watch this video to see how to get this done:

https://www.youtube.com/watch?v=k5aVsLWHGKY

Automated Lead Distribution

Click here to Learn How Lead Distribution Works (Round Robin)

Additionally, admins can now decide which users to prioritize or how to set up the distribution of leads.

New Newsletter Email Templates Added

Choose from a greater selection of designs when creating your email templates. Our new designs include newsletters, journals, and blogs.

Ability to Control Field Read Permission by User Type

Admin users now have the ability to lock each individual field in the customer record for ‘editing only’. Standard users can be allowed to view the fields. However, they may not edit them, as configured by admin users. Moreover, you can prevent certain users from SEEING specific fields as well.

Adding New User Improvements

Adding new users is made easier now that you can send them an invitation. The email sent from SalesNexus allows the new user to easily set up their password and profile through an activation link.

User Notification when Imports marked as Invalid

Secure Authentication for Outlook Calendar Sync

You can now connect your Microsoft Exchange to SalesNexus no matter what domain you are using.

Admins can also authorize users to connect to SalesNexus’ calendar.
Read the full article on Oauth for Exchange Calendar Sync.

Consequently, Admins can decide which users to prioritize or how to set up the distribution of leads.

Bug Fixes:
- Email Template Autosave fixed
- Pushing Contact Layouts fixed
- Import Contacts Fixes:
  1. Multi-Select Values
  2. Update Import fixes
  3. Numbers with commas
  4. Results reports
- RingCentral Authorization scrolling
- Fixed the ability to disable users when an account is downgraded
- Outlook Capture – fixes to ability to disable users
- Exporting contacts with multi-select fields
- Fixed issues with special characters in template, campaign names, and field names
- Fixed issues with priority of tasks created by campaigns
- Prevent sending multiple copies of the same email in some circumstances
April 21, 2021
3rd Critical Factor for Success: Develop a team of master virtual sellers
https://youtu.be/wmPvLG3pcw8?t=2353

Ultimately, the goal is to develop a team of master virtual sellers, but in order to do that, we have to overcome some hurdles.

New Skills & Coaching
- Coaching is the key to supporting skill mastery. Training alone vs. Training with Coaching has a four-fold impact on one’s ability to master a skill. So if you’ve done a ton of training with no coaching, the majority of your efforts have gone to waste.
- Coaching delivers results. Studies show that sales reps with highly effective coaches delivered a higher percentage of sales; similarly, sales reps with coaches who follow a formal coaching process and spend more time being coached significantly out-perfomed those who spent minimal time being coached.
The most powerful form of coaching is Observational Coaching, which can be done through the virtual ride-along; this involves sitting in on the call with the sales rep.

The best form to help someone develop their virtual selling skills is combining training with coaching.
April 10, 2021
2nd Critical Factor for Success: Focus on Both Leading and Managing
https://youtu.be/wmPvLG3pcw8?t=1715

Success in sales is a combination of the quantity of calls you make, and the effectiveness of each call. The reason we hire more reps is because we want to get a higher quantity of calls. The reason we train with coaches is because we want to get better quality of calls.

Surprisingly, although sales people have more time now to do more calls, the quantity of calls has gone down. This is likely due to “call avoidance.” Sales reps are reluctant to make those calls for a number of reasons – they have to shift from actually dropping in and seeing people, to interacting with people over the phone; they also now have a greater amount of customer frustration to face when making the call, which can be hard to deal with.

Being a sales leader means having to make difficult decisions and managing sales force changes.

Proactively Managing Performance: Points to ponder
1. Have you consciously held back on managing performance in the first 6 months of COVID?
2. Are your sales reps exceeding their Key Performance Indicators? How do you know?
Steven’s 5-point approach to Proactively Managing Performance:

It is important to review results and activities.

ACTIVITY drives RESULT.

That’s why management is critical in making sure the right activities are being done. Then, looking forward, set some time to look at your Key Performance Indicators and sales results to see if your reps are on track, and how you can help them.

Performance management is the act of inspecting what you expect. And if you don’t do that, then people don’t respect it.
April 9, 2021
1st Critical Factor for Success: Build your 2021 plan based on the new reality
https://youtu.be/wmPvLG3pcw8?t=523

Even with the progress of a possible vaccine on the horizon, we need to face the reality that this may be the new normal for a while. With that, we need to plan for a full year of COVID in 2021. Instead of setting your budgets based on 2019, base it on 2020, assuming that Covid is going to be around for the rest of next year.

With that in mind, here are some tips:
- Set realistic objectives
- Align your strategies and tactics with selling virtually
- Be clear on which activities your team needs to execute and how you are going to measure them
- Have a look at your resources
- Consider putting a change management plan in place to help your team evolve if they continue to struggle
What will the post COVID world look like?

Even after this pandemic passes, it’s clear that we are not going back to 2019.

Here are the things that Steven predicts will change in the following year:
- You will be challenged on your sales structure and the size of your sales force. Be prepared to answer questions on what your sales reps are doing.
- Adapting to a blended approach to selling. This means there will be a lesser amount of face-to-face interaction and more virtual selling. This involves using email systems like SalesNexus, conducting virtual calls, attending online events, making phone calls, and looking at our interactions with customers as a series of events – not just one-offs.
- Digital marketing will become a more important part of our communication and engagement of customers because it is more challenging to engage online.
The Sales Leadership Blueprint

Focus: Nurturing a Winning Mindset

“Whether you think you can or you can’t, you’re right” – Henry Ford
The mind is a very powerful force. In sales, the majority of the battle comes down to mindset. Research shows that our brains are wired to hate uncertainty. This year in itself has been filled with uncertainty, and we’re going into the next year with those same uncertainties. Our brain also overestimates the threat, and underestimates our ability to solve the problem or to do it.

leadership

So what we need to do is REBOOT.

As a leader, you need to make sure you have a winning mindset. You also have to help your team develop their own winning mindset.

The Power of Mindset: The Tale of Two Reps

As a leader, your role is to have that winning mindset and make sure that your team has it too. In this changed world filled with uncertainty, those who carry a winning mindset are making more effective calls, are more capable of helping their customers, and are ultimately finding ways to succeed in a new selling environment.

Transforming your sales reps’ mindset from an Eeyore mindset to a Tigger Mindset will lead to success.

Get into the Tigger mindset with small practices that reinforce positivity. Examples of this are smiling when you dial, raising your arms up in victory, celebrating your wins (no matter how small), resetting or recharging when necessary, and putting your wins on your board. These are all implementable things you can teach to your reps, you want your team engaged and thinking: “I can do this!”

As a leader, your role is to have that winning mindset and make sure that your team has it too. In this changed world filled with uncertainty, those who carry a winning mindset are making more effective calls, are more capable of helping their customers, and are ultimately finding ways to succeed in a new selling environment.
April 8, 2021