Unable to communicate with your customers/market effectively right now?
Either because you can’t pull together a list, or can’t get the right message to the right customer?
Or maybe trying to target a new market? But with no list, and no existing relationships?
Normal Marketing and Sales Tactics are unavailable due to lockdown and the current crisis.
https://www.youtube.com/watch?v=heZtl72qa2g
In our recent Lockdown Marketing Alternatives Webinar, we show you how to build a list, create 1 or more emails, and send it out to convert leads on your website, schedule appointments, drive online purchases, and nurture & educate leads and clients.
If you’re like most right now, the current situation may be leaving you with:
No leads for salespeople
Less visits to your website
No branding
Don’t be left behind! Pivot your marketing, to not just survive but THRIVE as we transition into this “new normal”.
If you need a little help through this time, we are offering a Lead Generation Full Service Marketing Package, where you’ll get 5000 leads, Email Creation and Campaign Management & a partner with you all the way, dedicated to your success.
Small businesses have to leverage every bit of technological know-how to remain competitive and attract leads. At the same time, they have to remain true to their loyal customer base. For many small businesses, this means using email lists and automation to send out newsletters and updates to their customers. But maintaining newsletters for older customers can hinder business growth. Instead, look to email marketing for lead nurturing and not for customer maintenance. Here are a few ways to transform your current email marketing practices into lead nurturing emails.
Small businesses have to leverage every bit of technological know-how to remain competitive and attract leads. At the same time, they have to remain true to their loyal customer base.
Lead Nurturing Tip 1: Drop Your Newsletter
Small manufacturing businesses long avoided marketing their products. Instead, they relied on older customers and industry relationships. Now that overseas markets are cutting in on their business, manufacturers are turning to marketing techniques. For example, Stacey Bales and Sara Mortensen are owners of a multi-million dollar Illinois-based industrial plating company. They told Crain’s Chicago Business News that the company’s growth relies on its multi-channel marketing strategy. Social media and website channels bring in customers and young talent. On the email side, they maintain a newsletter solely for older clients.
As those clients fade away so will their newsletter. If your business relies on older clients then a newsletter makes sense. However, this is not a cure-all. Do this only if analytics reveal that those emails are opened. Nurturing new leads via email requires personalized messaging and relevant information. Updates and ongoing news will not engage a new customer.
Lead Nurturing Tip 2: Break Down Silos
Congratulations, you’ve dropped your newsletter. You are one step closer to nurturing leads. Now you need personalized messaging and relevant information that will keep leads engaged. This information is acquired by breaking down silos. Marketers and sales reps need to exchange information.
Understanding the questions that new customers frequently ask sales personnel helps marketers anticipate potential client needs. Lead nurturing emails feature those questions in the subject line. These generate higher numbers of opens which translate to higher numbers of conversions.
But relationship building isn’t always about answering questions. You can use email as a way to break down the barriers between consumer and marketer. Use your emails as an opportunity to increase the personalization of your follow-up email.
If a lead is warm, then send an automated email that ends with a question. Marketing strategist Seth Price calls this form of questioning an “empathy trigger“. Ending an email with a question such as “Did you get the information you were looking for?” opens up the chance for an exchange.
Should you receive a direct reply from the lead, then you can follow up with a manual email tailored specifically for this hot lead.
Ending an email with a question such as “Did you get the information you were looking for?” opens up the chance for an exchange.
Lead Nurturing Tip 3: Link to Website Content
You’ve ditched the newsletter. You’ve broken silos and gained greater customer insights. Your lead nurturing activities are working. Leads are opening your emails. Some leads have moved from warm to hot. Now you must entice them to your website where they can engage your product or service.
Offering resources like check-lists or e-books are frequently used carrots. But before sending emails that link to resources, ensure that your website is deemed trustworthy and professional. The site should load quickly. Monitor site analytics to see where leads stay engaged and when they bounce.
Update and improve content as necessary. And don’t send every lead to the same page. Target your leads and direct them to the product, service or resource that they will find most engaging.
Depending on your industry, you can provide a trial service period. Software-as-a-Service providers can use this opportunity to offer a basic trial membership with the plan of upselling to a premium package at a later date. Other strategies include providing a range of industry-relevant video, audio and even augmented reality content.
Offering resources like check-lists or e-books are frequently used carrots. But before sending emails that link to resources, ensure that your website is deemed trustworthy and professional. The site should load quickly. Monitor site analytics to see where leads stay engaged and when they bounce.
Lead Nurturing Tip 4: Discover Additional Channels
Emails are only a portion of a well-constructed lead nurturing emails campaign. Most marketers incorporate social media contacts, texts and calls to foster relationships. Other marketers have gone the traditional route and nurtured leads with snail mail and innovative packaging.
One universal email marketing technique is to follow up within three days of contact. Then, follow-up an additional dozen times over 100 days using a mix of channels. Messaging must be consistent across channels. Using your initial email as an anchor can help keep your message consistent even when the medium changes.
Last year, researchers found that lead nurturing practices can move up to 20 percent of leads from the “not ready to purchase” category to conversion. Starting with engaging, lead nurturing emails and moving to personalized messaging can help foster relationships and nurture leads.
One universal marketing technique is to follow up within three days of contact. Then, follow-up an additional dozen times over 100 days using a mix of channels. Messaging must be consistent across channels. Using your initial email as an anchor can help keep your message consistent even when the medium changes.
Your marketing team can work tirelessly, and your sales team can burn the midnight oil trying to convince people to buy your product, but if you make the biggest lead management mistake, much of that effort is immediately lost. This simple mistake can cause a lot of problems for your business. For one, you lose productivity and revenue. Simply put, you are burning too much time, and effort for small returns. Worse, this common lead management mistake can put your company in bad light which will create further issues later on.
Responding quickly to every lead will solve this. This may seem like a small aspect of the process. However, a quick response from your sales team is exactly what will keep a lead considering your product over the product of your competitors.
Consider how not responding quickly impacts the return on investment from each of the following marketing efforts.
This may seem like a small aspect of the process. However, a quick response from your sales team is exactly what will keep a lead considering your product over the product of your competitors.
Lead Management in Targeted Search Engine Ads
If you are spending on keyword analysis and buying keywords on search engines, you want every single click to convert. Advertisements still cost the company whether or not lead passes unnoticed or addressed too late.
By responding quickly to ads driven traffic, your sales team can guide the new customer through the purchase process. This is a complete departure from the traditional way of responding only after the customer has chosen the competitor’s product.
A “marketing automation” that informs the sales team of new leads from Adwords is essential in keeping response times low. Following up on Lead Management may happen multiple times after that initial contact. However, the biggest predictor of success is that original response time.
Advertisements still cost the company whether or not lead passes unnoticed or addressed too late.
Lead Management in Email Marketing Campaigns
Email Marketing campaigns can be great for gauging customer interest because a single clickthrough can qualify as a customer inquiry. However, there must be very little time between this inquiry (sometimes in the form of an actual question, other times simply by clicking through your site) and a personalized follow-up from a sales representative. There needs to be a way to filter and find valid sales leads.
In this manner, your sales team gets the most revenue for the time they spend with leads.
In order to accomplish all of this, a clear lead management workflow is essential because every minute between steps will lose some of your potential leads. Quickly responding in a personalized manner or incorporating that lead into the correct drip campaign is the difference between a customer and a missed opportunity.
There must be very little time between this inquiry (sometimes in the form of an actual question, other times simply by clicking through your site) and a personalized follow-up from a sales representative.
How Fast? Faster Than The Competition
Many numbers have been attached to the speed with which sales teams need to respond to different kinds of leads. Nevertheless, the truth is that the main goal of using the alerts within a CRM is to be the first to respond to a lead. After all, most consumers are now using the internet to find multiple potential vendors for whatever they wish to purchase. The best possible time to sell a product is when the person is already looking to buy.
However, if you are the last to respond to an inquiry, you may not get the chance to ask the customer, “How may I help you?”
Instant updates are already the name of the game in CRM software. Still, the priority needs to be structuring your sales team around making sure these leads are followed immediately. Creating a culture that places the urgent work of lead follow-up above other tasks will yield incredible ROI. An important step in this process is identifying qualified leads, so that no time is wasted pursuing unlikely opportunities.
The main goal of using the alerts within a CRM is to be the first to respond to a lead.
How to Respond Quickly Every Time
Finding a lead management solution that works for you requires reliable software, a corporate culture that intelligently segments the leads you receive, and a team that can help you maximize the utility of their product. SalesNexus provides the support you need and the robust software you need to avoid the biggest lead management mistake and take advantage of all this software can offer your business.
A new year is a time to make changes, notice what isn’t working and take the time to begin a great habit for the rest of the year. When it comes to marketing, one place that many companies fall short is within lead management. Of course businesses are working hard to get leads for their sales team through their marketing efforts, spending a lot of money in the process, but are they really managing the leads in such a way as to get the most conversion to sales?
Your company should be different and thus reap the benefits of getting the highest possible return on investment from your marketing expenditures. Resolve this year to take all the necessary steps to nurture leads and manage them without letting anything get lost in the shuffle.
Managing Instant Alerts to Sales Members
Leads, like customer prospects in general, have a “best fit” sales team member; you want to make sure that every lead you generate is immediately allocated to the correct member of the sales team by the marketing team. This person will be the one most likely to have the personalized response that gets this lead to choose your business. However, if you don’t have a great alert system for lead management, the correct salesperson may miss out on that lead.
Late notification can result in even extremely effective sales teams failing to make their numbers because they didn’t know early enough. Both parts of the puzzle must be present: the salesperson who is most knowledgeable on the needs of this particular lead, as well as an instant notification that cues that person to focus in on this potential client.
Managing Rapid Response Times
Did you know that fast lead responses increase Lead Qualification rates by 10 to 20 percent? Lead management doesn’t end with an instant alert to your salesperson; it also makes sure that the system tracks when contact is established with the lead.
These outreach efforts should be within 30 minutes, ideally, and making sure that you have a 100% completion rate on these first responses is the first step to actually making good use of your leads. After 30 minutes, the chance that your lead has found another option for them starts to go up.
Managing Persistent Follow-Up Efforts
There is a fine line between too much contact and too little contact with leads, and sales teams usually need to contact a lead at least 5 times if they want to make the best use of the leads. That fifth contact point may be the one that creates a sale.
However, if you don’t have a strong lead automation and management system, it can be hard to know how many times a lead has been contacted. Tracking this information will make sure that sales teams always know what has already been sent to a lead and how often to persist rather than moving on to a new lead.
Managing the Nurturing Pipeline for 6 Months
Marketing wants to be able to keep tabs on leads for longer than you might think; for even as long as 6 months, it is valuable to continue nurturing leads and make sure that they are being pursued. This prevents overlap and helps to make sure that leads who return to your business over time are treated as repeat inquirers or customers, with the customization that will make them more likely to make you their choice.
With marketing and sales both synchronized and keeping track of their leads, you are less likely to experience low conversion rates. In fact, maintaining a good Lead Nurturing strategy increases ROI on marketing and advertising by 10-15%.
At SalesNexus, lead generation will help you find exactly who is most likely to need and want your services, but we can also make sure those leads do all they possibly can for you through marketing automation that maximizes your marketing and sales force.
Developing a campaign that effectively feeds the lead pool is great. Devising an effective SEO strategy that successfully steers traffic toward your business is awesome. Where you go from here, however, that is everything!
Regardless of how good your marketing team is at developing new leads or how well your lead generation program is working, improper lead response will make it all an act of futility. The good news is that we know how to properly handle incoming leads…
The Golden Rules
Like every industry marketing has a set of absolutes, consider these the golden rules of lead response:
The sooner the better:
There is no such thing as being too quick to respond to any incoming lead. This isn’t a dating game where he or she doesn’t want to appear too anxious, in fact, a little excitement can be good. We want the lead to know that we want to serve them, to provide a solution or a product to meet their needs. A quick response is the first indication of that desire to cater to them and potentially the biggest step in the process of making them a customer. One report discussing lead response said that your are “…100x less likely to make contact if the first call is made 30 minutes after submission. The odds of making contact drop by 3000x if the first call is made 5 hours after lead submission.”
Once is not enough:
Respond fast and then wait, at least for a little while. The second golden rule is always follow up. Perhaps your response was overlooked, diverted to the recycle bin or simply ignored. A second timely and polite follow up per their response is never likely to be viewed as inconsiderate. A story cited this statistic that said “80% of sales require 5 follow-up calls after the meeting. 44% of sales reps give up after 1 follow-up.
It may often be that second response (or the third or fifth), that is just the nudge your lead needs to become a customer.
Carry a conversation:
The newest addition to the golden rules is centered around the customer experience movement. Empowered by social media and the advancements in technology, customers now expect to be courted, they are looking for relationships. Marketing is no longer about straight business aspects and “what are you selling and how much” deals. Tell the lead about your business, about you and use these conversations to find out about more about them.
Keys to Improving Your Results
Building on the golden rules and stemming from the newest inclusion to those, we can use these conversations to improve our strategy and our business. These conversations will not only improve our relationship and understanding of one lead but begin to build a profile of our audience. That will avail insights and more effective tactics to improve our marketing efforts. The key here is to have real and mutually beneficial conversations with our leads. This human connection and desire to be heard can be integrated into all of our marketing tools.
“Emails that were slightly to moderately positive OR slightly to moderately negative elicited 10-15% more responses than emails that were completely neutral.”
That report just states what we have already been talking about, people want connection, emotion and experience – that even includes email. Make those response emails personal and don’t forget, it is about them. Touch on their needs or their pain points, you don’t need to immediately offer a resolution but you do need to connect and relate.
You have put a great deal of thought, time, resources and effort into your campaign, make it count with fast, effective and personal lead responses. It is what your customers want and you want customers – those are tactics that work for everyone.
In today’s market, online advertising is an integral part of your business plan. You need a user-friendly website for your customer to find you, and an email marketing strategy to promote yourself directly to your customer. Included in that strategy is coming up with a compelling subject line that would get your customers to actually open your emails.
A recently published study of email marketing subject lines points out the importance of using email analytics like open and click rates to optimize emails. The study illuminates some very counter-intuitive email marketing tips. Without analysis of email analytics, there’s no way most people could pick up on these tactics, except possibly by blind luck.
Why Subject Lines Matter in Email Marketing
Before we highlight some of these tactics, it’s important to know why the subject line is such an important factor in your email campaign success. After all, most spend far more time agonizing over the actual copy (text) in the emails and their design. The subject line is often treated as an afterthought. That’s a mistake.
Email marketing can be tricky. Think of your own inbox. How many emails are there? 80? 600? More? Many of them are even unopened. Junk emails flood your inbox every day, so you are selective about which messages deserve your attention. You depend on the subject line to filter out what information you decide to take in.
Your consumer is also selective
Many marketing emails go ignored, so you need a super subject line to reel in your reader.
The next time you check your email, pay attention to how you decide which emails to read. Most people scan the “From” column in their email inbox to find emails from people they know. Those emails are read first. Then secondly, most of us will scan the subject lines. Emails from people we do not recognize with subjects that sound like a sales pitch or just don’t sound interesting get deleted, often before we even open them and look at what’s inside.
So, a poor subject line can doom your entire campaign. The subject of your email correlates to the open rate. If your email is opened a lot, you’ve got a subject line that is doing its job. The Click Rate of your email campaign tells you how compelling the copy and call to action are, within the actual email.
Quick Tip: It’s natural to focus on the click rate because ultimately, it’s how many people responded to the call to action that matters to your business. You may see a low click rate and decide that your email copy, design, or call to action didn’t work. But, if your open rate was also low, then very few people ever even saw the email itself. Compute the click rate as a percentage of those that opened the email to more accurately assess the success of the actual email.
Set Email Marketing Expectations
Always set subscribers’ expectations about what kind of emails they will be receiving when they opt-in to your email marketing. If they sign-up for a monthly newsletter, don’t send them promotions. If they sign-up for special discounts and incentives, don’t send them a newsletter. Managing expectations will help your emails get opened!
Counter-Intuitive Email Subject Line Tips
Use Immediacy: “Today’s Call” performed much better vs “This Week’s Call”. Make your subject line immediate. Compel action NOW.
Don’t say Chat: The phrase “Check-in” performed 50% better than “Chat”
Similarly “Catch Up” performed 40% better than “Trying to Connect” – what is the result of the conversation, talk about the prospect, not you. “Next Steps” also increased open rates by 40%
Oddly, “Follow-up” performed 18% better than “Following up” or “Follow up”
Brevity: Subject lines with more than 5 words begin to have rapidly deteriorating open rates. 2 or 3 words are ideal.
Clearly, any human could easily get some of these subject line decisions wrong. This is why using your email marketing analytics to analyze the open rate is crucial.
One important tactic that the research shows is the power of speaking from the customer’s point of view rather than your own. “Trying to Connect” is what the salesperson is trying to do. The prospect doesn’t care. “Catch Up” or “Next Steps” are more about what will be accomplished during the call. That’s a crucial difference when you’re trying to get a business executive’s time. Of course, salespeople that do a good job of identifying the specific challenge the customer is dealing with can leverage that in all their subsequent emails and conversations. “Next Steps: Reducing <Company>’s Shipping Costs” conveys what will be accomplished in the meeting and why it’s important. It’s also slightly long… There is no perfect subject line!
Testing Your Email Marketing Subject Lines
Of course, one of the most crucial types of emails is a sales follow-up email. When a salesperson is following up after a presentation to a potential client or trying to reconnect with the prospect after some time has passed, using the wrong phrase in the subject line can doom the effort and the sale.
Depending on your email marketing services and system, you may have easy access to the open rates of emails. If most emails are sent one at a time by salespeople, open rates may be more difficult to measure. Most CRM software solutions offer email template sending capabilities. Ensure that the most frequent and most important emails are sent through a system that allows you to pull a list of subject lines, open rates, and click rates.
Test Your Subject Lines
A/B Testing is the simplest way to continually optimize your subject lines and your email marketing campaigns overall. Measure the open rate for the subject line you’ve been using, then create a new subject line and use the new one to send 25 or 50% of the time going forward, while continuing to use the old subject line for the remaining sends. This allows you to compare your new subject line against a baseline.
Even subject lines that seem to perform well can be improved with A/B testing. Trying changing punctuation, capitalization, and removing prepositions and other non-essential words. This type of testing can uncover breakthrough changes that point the way to entirely new campaigns.
The more you know about the specific things that your customers respond to, the more you can get their attention and compel their action.
If you’re a marketer, permission based marketing should be a well-understood and applied practice. However, for those just getting into marketing, gaining a basic understanding of what permission based marketing is and what it is not can be useful. This will help you keep current customers and attract new customers in a respectful manner.
Permission-Based Marketing Definition
By definition, permission-based marketing is: “The practice of sending marketing communications only to recipients who have given their consent to receive them. It most widely relates to email marketing communication, which is what this post will focus on.”
There are two kinds of permission for permission based marketing:
Explicit permission is obtained when the individual opts-in or specifically requests to receive information from you. (Ex. Sign up for newsletter, contact us form on website, etc)
Implicit permission is obtained by a customer or client relationship. (Ex. Contacting current customers about new offers, incentives and more)
Over the years, consumers have become wearier of email marketing campaigns. This is due to frequent misuse of personal emails by corporations and commercial institutions. Everyone these days has a “spam” email address. They give out this address when an email is required by a retailer or online form. People are bombarded with advertisements, sales, client emails, and personal emails every day. Therefore, when they don’t know who you are or why you’re sending them an email, you’re likely to get deleted immediately or flagged as spam. And once you get booted it’s really hard to get back in front of them. Then it would be difficult to change their perception of your brand or company.
According to Seth Godin, a marketing guru, “Permission is like dating. You don’t start by asking for the sale at first impression. You earn the right, over time, bit by bit.”
Opt-in Email Marketing
Consumers opt-in to receive content of interest. Moreover, they follow companies or brands they advocate. The opt-in process needs to be obvious and clear. It doesn’t have to be a formal, “join my list” type thing. However, you want to make sure people know they’re giving you their information and what they should expect in return. They can opt-in by filling out a form or check a permission box while filling out a registration form of some kind.
You make a promise to the consumer in exchange for information. It’s wise to be specific about what you are offering. Additionally, they should know how often they will receive communication from you. If it’s an email newsletter, then tell them if it’s weekly, monthly or bi-monthly. For a free download, tell them it’s an immediate download via email. Good permission-based marketing practice is making promises and actually delivering on them.
Permission Based Email Marketing
The old adage, “It’s better to ask forgiveness than permission” doesn’t hold in email marketing. Email marketing is a very personal medium unlike TV, print and radio. Emails are personally delivered to you, just like a call to your cell phone. And nobody likes telemarketers, right? They call you when you are having dinner with your family, or are busy working. Then they won’t take no for an answer. You don’t want to be that guy in the world of email marketing.
To avoid being “that guy” in email marketing, it’s imperative that you ask for permission. Permission based email marketing makes you more credible. Moreover it will also create trust, build a better list and increase your return on investment.
“It’s better to ask for permission than forgiveness.”
When legitimate email subscribers give you permission to contact them you will know you are sending your messaging to the right audience. As a result, your open and click rates will be higher. People who actively subscribe want to know more about your company and offerings. Taking the time to build this list is key. Rushing into email marketing with unsolicited email blasts can have long-term negative impact. This can bleed into the social realm. Everyone knows that strong relationships build strong business. So if you want to build strong customer relationships through your emails you better be asking for permission.
As you can probably conclude, Opt-in email marketing is optimal. It’s better to be safe than sorry, especially when it comes to your business reputation. In the case of email marketing, it should be said, “It’s better to ask for permission than forgiveness.” Keep this in mind next time you get the itch to send out unsolicited emails. It’s the interested and loyal audience you want anyways.
Now you have a base understanding of what permission based email marketing is and how to apply it to email marketing. Check out our post on How to Build an Effective Email Marketing List to get started today!
One of the most common email marketing questions is, “How should I write my email subject lines so that more recipients will open my emails?”
It’s widely known that the email subject line is the gateway to the reader. It’s not uncommon for people to peruse their inbox looking at subject line and sender alone and delete irrelevant emails without even opening them. So how do you keep your email from falling victim to the trash folder? This post outlines a few key ways to make sure you are writing subject lines that will get your emails opened!
Use these 7 simple tips to write your email subject lines and get through to your customers
1. Email Subject Line Length: Less is More
The email marketing rule of thumb for email subject lines is to keep your subject line to less than 50 characters.
A typical inbox reveals about 60 characters of an email’s subject line. But a mobile phone shows just 25 to 30 characters. We read at least half of emails on mobile phones, so make your point in six to eight words. Therefore, put the most important information at the beginning to avoid loss of compelling details.
Keeping it short is the sweet spot!
2. Localize to Personalize
Studies show personalized email subject lines increase open rates.
However, the use of the recipient’s name has become such common practice many users overlook the message as spam. Instead, intrigue your target audience with location-specific offers right in the subject line.
People are curious about things going on near them in their city or state, which makes it feel more personal. This can be seen in the growth of localized deal sites like Groupon or Daily Deals that provide deals to your inbox based on where you live.
3. Fresh is Better
Newsletters tend to spike interest at first, but over time, suffer a reduction in open rates. When an email subject line reads the exact same way each time, your email gets stale.
Keep the content fresh.
Clearly indicate in the subject line what is of interest inside each new edition. Establish continuity in your newsletter with recognizable language.
4. Give a Deadline
Indicate if you need a response right in the email subject line. Your reader wants to know whether they really need to read your email now and if they have to respond. If you have a lot of information to convey in the email itself, include a deadline right in the subject line. As a result, you can increase the odds your reader responds.
5. Words to Avoid
Emails about emotional investments or timely and valuable information are valuable, but promotional emails are easy to ignore. Keep your message simple and avoid flashy promotional phrases, all caps, or exclamation marks in subject lines. Most email marketers know to avoid familiar words such as “free” and “sale” since they tend to trigger spam filters. Other words proven to reduce open rates are “Help,” “Percent off,” and “Reminder”.
6. Include Keywords
Archived emails can be a goldmine for information recall. Most professionals have filters and folders set up to manage their email. Also, they may not even focus on your message when they first receive the email. Include keywords in the email subject lines related to the topic of the email for easy retrieval later.
7. Pay Attention to the Preview
The email preview follows the email subject lines and is a valuable piece of property. Many marketers ignore the space or let the area clog up with junk text. Make the most of the preview field. Move the “view in browser” links and other mumbo-jumbo to the bottom of the email.
Your email’s subject line is your first (and maybe your last) impression on your target consumer. Therefore, your email subject lines directly determine whether your intended audience receives your message. Even a great newsletter is worthless when lost in a sea of unopened emails. Make your email subject lines sell.
Common Email Marketing Subject Line Words to Avoid
The most overused and least compelling words in email marketing are:
help, free, reminder, donation and special.
These words will get your email caught in the clutter vortex and deleted. Moreover, steer clear of exclamation points in email subject lines.
Always put yourself in your reader’s shoes. What would you dismiss and what would you open? The email subject lines that are most likely to be opened are short, descriptive and give the reader reason to open and read your message!
Email subject lines that are too salesy or cheesy tend to look like spam and turn people off immediately. Ultimately, the best email marketing subject lines tell, not sell!
Now that you know how to write good email subject lines, you may want to learn how to Easily Create Professional Emails. Mastering these email marketing skills will help get your emails opened and read!
established with the lead.
