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Tag: RampedUp

EMAIL DELIVERY: Technical Configuration Guide

Success in email marketing and email delivery involves taking care of a number of details, some obvious and some essentially hidden from view. Some of the technical aspects of it can get quite confusing and overwhelming if you’re trying it out for the first time.

We created this Email Delivery guide to help you understand and address some of these hidden factors that can make or break the success of your campaigns.

Download our Email Delivery: Technical Configuration Guide to learn how to set up your website, configure your DNS, and manage and grow your list(s).

Download the Email Delivery Technical Configuration Guide for FREE

Website Set Up

The first step is to have a website set up.

This must be an actual functioning web page that is relevant to the emails being sent.

Select a domain that we will send our email campaigns FROM (the domain in the from address that our emails will be sent from).

DNS Set Up

Here’s a basic overview:

DMARC DNS Setup: How to Add DMARC at your DNS Provider

Configure Spf & DKIM

SalesNexus will provide you with TXT records to add to the DNS once we’ve selected a domain.

Here’s a basic overview:

DKIM – Domain Keys Identified Mail

Set up MX record

Essentially, the receiving mail server will check to see if the domain has an MX record setup. If not, that’s a negative sign from an email delivery point of view. So, just setting up the MX record and at least one functioning email address will suffice.

List Management

Cleansing the list

Keeping your list clean is the key to successful email marketing and efficient calling campaigns. Any list loaded into SalesNexus can be cleansed to validate email addresses and identify spam traps.

Cleansing your list improves email delivery rates and avoids spam complaints.

Cleanse email addresses with SalesNexus

Building a Bigger List

Learn how to easily build a list of target customers with emails, phone numbers, address and more.

Download the Email delivery: Technical Configuration Guide for step-by-step instructions and examples of how to do all of this on SalesNexus.

Here are some quick links to get you started in Email Marketing:

Learning Center

Email Campaign Guide

Email Marketing Services

Email Template Guide

June 28, 2022
RampedUp Data Integration in SalesNexus
SalesNexus is integrated with RampedUp to provide SalesNexus users instant access to additional contact information for any contact added to SalesNexus.

If all you have is an email, SalesNexus now allows you to instantly add Company, Title, Phone, Address and other details to the contact!

Watch the video to see how it works!

How it works

First, open up the contacts page. Next, click on the desired contact. If the email of that contact exists in the RampedUp database, then the RampedUp icon will appear at the top.

If the RampedUp icon is green, that means that RampedUp has data on that contact. However, that data needs to be updated or synchronized in SalesNexus.

Therefore, you have the option to update the contact information through RampedUp Integration.

You can check the information currently in the SalesNexus Database for that contact by heading to the right side of the page. View the notes, click on the additional fields, and you should see all the known details of that particular contact.

To use the RampedUp integration to update the contact’s details, simply click on the RampedUp icon.

Free vs. Paid Options

After you click the RampedUp icon, a message will appear asking you to choose an option to update the contact with missing info from RampedUp.

You can choose between the FREE or the PAID options.

By clicking the FREE option, you will be able to update that contact’s information, but the details provided will be limited.

If you choose the PAID option, 1 credit will be deducted from your credits. You will then gain full access to all the available information for that contact.

Success

Once you make your choice, a success message will pop up. It will tell you that the information has been updated.

As a result, you can then check the resulting data in the contact record.

What’s Included in SalesNexus

All SalesNexus users get unlimited access to the basic RampedUp contact info. This includes:
- Full name
- Personal Email address
- Title
- Location
- Company name
- Phone number
- Company address
- Company Email address
All SalesNexus users get 25 credits per month to download the complete RampedUp contact info. This includes:
- Social Media handles (Facebook, Twitter, LinkedIn accounts)
- Education
- Skills
- Company details (location, number, revenue range, primary industry, specialties, number of employees, status, number of followers…)
- Current and former titles
- Job history (former companies/employers)
You can purchase additional credits via SalesNexus.

Learn more about RampedUp subscription plans here.
October 17, 2021
RampedUp: Leveraging Contact Data to Succeed

https://youtu.be/heZtl72qa2g?t=2395

Easily Clean up Your Contact Database.

RampedUp empowers marketers, business owners, and sellers with actionable sales and marketing intelligence. The best information that you have is already in your database. They have a look at what you have internally and optimize that. They will add the titles, phone numbers, physical addresses and emails of people that you might not have.

Personal to Professional.

Often individuals register for events with their personal email address. RampedUp finds the professional information associated with the personal email address. They can also find a personal email address from a given profession email address.

Recover Old Customers.

Find customers that you have already invested in, or have previously invested in your business. They keep historical email addresses in their system. If you have an old email address of a customer you would like to market to again, they can help you find those customers and update your data.

Add New Contacts.

Once you have cleaned up your database, analyze it and figure out who is buying your stuff. Look at the commonalities of all of your customers and create look-alikes to those customers.

Sometimes all you have is a list of emails. You can send that information to RampedUp and they will validate those emails and fill in the data for the customers that you may not have, such as company names, contact information, LinkedIn urls, titles, and more.

The more information you have on a database, the more you can micro-campaign. You can take this data and tailor a very specific piece of content geared towards a particular audience.

Email Regulation.

Some people are hesitant to send emails because they do not know if it is legal to send an email to someone who hasn’t opted-in. An opt-in is basically saying, “I have email information, but I need to have the consent of the recipient.” You have to be mindful of that, because that may be part of a company policy.

It is important to be cognizant of the laws surrounding SPAM and emails:

USA: The CAN-SPAM law states you have to send thoughtful emails to individuals, provided that the information is germane. You have the address at the bottom, and the ability to opt-out.

Canada: With CASL (Canadian Anti-SPAM Legislation), to be able to email someone in Canada, you need their permission because it is opted-in.

Europe: GDPR (General Protection Data Regulation) may not be as restrictive as CASL because of legitimate business interest, but you need to have a legitimate reason to be emailing these people and have them opted-in.

USA (California): CCPA (California Consumer Protection Act) states that you have the right to be forgotten if you have personal consumer information. You have the right to know what that information is, and to be opted out of the database. It acts as transparency for consumers.

Multi-Media Strategies.

The Multi-media multi-touch strategy: some people may not necessarily be receptive to getting an email, especially if it goes against their company policy or if they haven’t opted-in. Call these folks, especially under this new reality with Covid-19. Calling them on their cell phone is going to be better than trying to get hold of them on their landline. Find both the professional and personal email addresses. The personal email address can be used for the very targeted display advertising, once you’ve figured out what you’re doing with that information.

Social Profiles.

Getting the social media information such as LinkedIn URLs (when it’s genuine and not generic) is an effective way to reach out and start a conversation with someone new. Personalize all your communication to make it more effective.

Compare SalesNexus to alternatives

February 15, 2021