Email marketing has evolved significantly over the last decade. It has the capability to become one of the strongest tools in your marketing toolbox when utilized correctly. A recent survey by iContact tells us that small businesses are spending the largest percent of their marketing budgets on email.
Email marketing stands apart from other forms of marketing because of its one-of-a-kind ability to personalize content and send it straight to a consumers’ inboxes – plus, anyone can figure out how to craft compelling emails, even people who aren’t strong writers. Unfortunately, email marketing is also one of the most poorly executed marketing channels available.Read More