Blog
Learn Why and How to Offer a Free Report
Offering a free report to people who visit your site can do a great deal for your credibility as an expert in your niche. Chances are that while many visitors to your site are looking for specific information, they are reluctant to buy anything right away. Providing them with a free report that’s filled with [...]
Sales Perceptions
My friend, Kimberlee Stephens, an account executive for Magnet Media Films, sent me this great image that gives a great perspective on how sales people are perceived. If you’d like to succeed at sales in a way that’s professional, stress free and human, I highly recommend Dave Blanchard’s new book, “Today I Begin A New [...]
Automating Your Social Media Activities – How to Separate Right from Wrong
As a business owner, having a strong social media presence can help you increase your customer base. While the process of setting up and maintaining several profiles can be time-consuming, the good news is there are now plenty of tools that can help you automate this process. The most important thing to keep in mind [...]
Drive B2B Sales with Email Marketing
Traditional sales organizations tend to think of email marketing in terms of nurturing client relationships, newsletters, etc. Especially for B2B sales pros, emails seem to be superfluous and run the risk of annoying valued prospects and customers. Of course, there are plenty of good reasons to succumb to these fears but, in a world where [...]
What Really Persuades People to Buy?
You’re proud of the products or services that your business sells. However, as you’ve likely discovered, just because you’ve got something great to offer doesn’t automatically mean people are going to buy it. This is especially true on the Internet. Countless businesses are frustrated by the fact that they don’t sell as much online as [...]
What Questions Do You Need to Ask During a Website Review?
The best website designs don’t magically hit someone during a moment of inspiration. Instead, they’re the result of consistent improvement. When a company wonders why their website isn’t performing as well as they’d like, it’s likely because they paid to have it designed and then didn’t pay attention to it again until now. Since active [...]
The Right Way to Send Automated Emails
You can use our platform to automatically send emails that will improve your relationship with potential and existing customers. While automated emails are a very powerful tool, they can also be scary at first. The reason is no legitimate business wants to look like a spammer. Since you’ve worked hard to build a great reputation [...]
5 Important Things to Remember About Website Design
You don’t have to be a web designer to benefit from learning more about this topic. If you’re a business owner, you not only want a website, but a very effective one. The best way to achieve this goal is to consistently test and improve it. Since you’ve already got a lot on your plate, [...]
Social Media – It’s All About the Content
There are countless guides on how to use social media to attract more leads for your business. While every guide claims to have the secret you need for success, there’s really just one thing you need to know. When it comes to social media, it’s all about the content. Whether it’s Facebook, Twitter or Pinterest, [...]
How Do You Know If Your Press Release is Any Good?
Because it’s very easy to throw together a press release and distribute it to multiple online outlets, many people have turned to this option as a way to build backlinks. Unfortunately, these backlinks are about as effective as those from overused article directories. While using press releases for their instant backlinks is not a good [...]
