Craig Klein - Friday, August 08, 2014
Many marketers feel responsible for developing content for their email marketing campaigns from what they already know. Too often, the seemingly high level ethics end up with the content developer sitting at the computer…with fingers on the keyboard… frozen with the question about what to create. That is not good for anyone, buyers included.
So if curation is a way to develop email content, what is the difference between just “stealing” and ethical curation? Although your professor insisted that all your content spring from your own brain, your customers don’t have the same standards. However, if you cross the line in – or even near – plagiarism, the trust level plummets.
Online tools like Google Alerts can provide aggregated sources of information. What they do not do well is factor in the quality of the sources. As an expert in your industry, you can provide aggregated content from other sources to give your reader real-time updates about your industry. Read More