The end of advertising as we know it
Well there it is! If you have anything to do with marketing or selling, you need to read IBM report, “The End of Advertising as We Know It”, I picked up on TechCrunch!
Its a validation of all the trends we sense in the industry with some fascinating stats and trend data. There’s a power shift underway and this report spells it out in detail. Knowledge is power.
Enjoy.
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maybe you saw this quote from dave winer in the last couple of days…. Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information …. which i love… link is here</a …. big changes, bigger than industry can adjust to i think, are in the pipeline…