Customer loyalty

5 Smart Strategies to Make Sure Your First Sale Isn’t Your Last

Automated CRM

Here’s something to think about:  the goal of your marketing and sales teams isn’t to make sales—it’s to create loyal customers (“brand advocates,” as some would have it).  Why?  Because if yours is like most businesses, about 80% of your sales come from just 20% of your customers (the so-called “80/20 rule“)—your best customers, the … Continue reading

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