Email Marketing

Email Marketing can be an effective and affordable method to reach new potential customers and increase revenue per customers.  Email Marketing can be challenging for sales teams. Find helpful tips to start simply and build to email marketing campaigns that drive significant business value.

4 Key Benefits of Email Marketing for Salespeople

email-marketing-benefits

In many businesses, the roles of marketing and sales teams are rigidly defined—and quite limited.  Marketers in these businesses have the job of generating and nurturing leads, these businesses contend; salespeople run with those leads, hoping in many instances that they’re sales-ready, and that they’ll respond to requests for meetings and sales pitches. The problem … Continue reading

The Question Isn’t Why Your Sales Team Should be Email Marketing…but How?

sales-team-meeting

Do you know how many people use email? You probably don’t have an exact number but you know the answer is, everyone, right? The question isn’t why you should be addressing (literally!) email marketing but if you are – and if not, why not? Email Marketing for Sales Facts Just to get the obvious out of the way, … Continue reading

Simple Strategy for Creating Ongoing Email Campaigns

email-marketing

Email campaigns can create a lot of interest and business regarding your products or services. However, for small to medium size businesses that don’t have professional design or copy writing talents on staff, crafting well designed and written emails can be a daunting task. Knowing where to insert your information, what to use as a subject … Continue reading

Four Tips for Creating Successful Lead Nurturing Emails

Lead Nurturing Emails

Small businesses have to leverage every bit of technological know-how to remain competitive and attract leads. At the same time, small businesses have to remain true to their loyal customer base. For many small businesses, this means using email lists and automation to send out newsletters and updates to their customers. But maintaining newsletters for … Continue reading

The Content Newsletter is Not Lead Nurturing

Email Marketing for Lead Nurturing

Digital marketers are looking for new and effective ways to market over email. Some choose to use a content newsletter on a daily, weekly or monthly basis to keep their consumers attention. However, this has not proven to be an extremely effective way of gaining new clients. In fact, the newsletter often becomes a vanity … Continue reading

Write Effective Emails by Reading Emails

Write Effective Emails

To write effective emails, you first must understand how most people read email. Email is such a constant, innate part of every moment of every business day that its difficult to clearly think about the process we actual go through in reading emails. The payoff is clear.  Every day, millions of sales people write emails … Continue reading

5 Lead Generation Email Campaign Mistakes Most Brands Make

Lead Generation Email Campaign Mistakes Brands Make

Lead Generation Email Campaigns can be one of the most affordable and effective ways to generate quality leads for B2B sales teams.  However, there are # mistakes commonly made by B2B brands that undermine Lead Generation Email Campaigns and the sales growth they’re intended to fuel. What is a Lead Generation Email Campaign? We’re not … Continue reading

119 Facts About Email Marketing

Email Marketing Facts You Didn't Know

Facts About Email Marketing – Email marketing can be tough to master for even seasoned marketers.  I find that B2B brands wrestle with email marketing more than most.  The sales team tends to dominate the messaging and that’s typically not a good thing 🙂 Websitebuilder.org recently published a great infographic called “119 Facts You Don’t … Continue reading

Creating Email Templates for Sales Follow Up in CRM

Email Template for Sales Follow Up

One of the first things most people want to do with their CRM solution is to create email templates that sales people can quickly send to customers.  Sales follow up emails, requests for appointments and all the other types of emails that you send to customers over and over again each day. Your CRM system … Continue reading

Affordable, Scalable Lead Generation Process

Lead Generation

Are you searching for a simple lead generation process that fits your budget?  Lead Generation starts with building your list.  When it comes to purchasing a lead list, there are two general options: Purchase lead generation lists from specific industry groups that are very focused on markets you target.  These tend to be the best, … Continue reading

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