Lead Generation

Lead generation is the life blood of any sales team.  Both marketing and sales departments often are responsible for Lead Generation.  Find methods to grow and manage lead generation for consistent sales growth.

Four Tips for Creating Successful Lead Nurturing Emails

Lead Nurturing Emails

Small businesses have to leverage every bit of technological know-how to remain competitive and attract leads. At the same time, small businesses have to remain true to their loyal customer base. For many small businesses, this means using email lists and automation to send out newsletters and updates to their customers. But maintaining newsletters for … Continue reading

A Simple Lead Management Tip that Grows Sales

Lead Management and Marketing Automation

According to LinkedIn, the perfect sales call is actually multiple encounters: almost 50% of all salespeople never follow up after a call with a prospect! Less than 10% of sales representatives actually keep up with prospects for a third and further encounters, even though these calls actually build connections that can create long-lasting business relationships. The … Continue reading

Email Lead Nurturing by the Numbers: The Secret is In the Math

Email Lead Nurturing by the numbers

Email is not the primary avenue for marketing professionals anymore. What email is, however, is a primary resource for feeding your leads pool with quality and viable potential customers. “Even in 2017, email boasts some of the highest engagement rates of any modern marketing strategy.” Like any tool, half of the job is figuring out how to … Continue reading

Avoiding the #1 Lead Management Mistake

Lead Management Mistakes

Your marketing team can work tirelessly, and your sales team can burn the midnight oil trying to convince people to buy your product, but if you make the #1 Lead Management mistake, much of that effort is immediately lost. This simple mistake can cause lost productivity, loss of revenue, and bad information to feedback into the company … Continue reading

Make 2018 the Year Your Lead Management is a Top Priority

Lead Management - Marketing Priorities for 2018

A new year is a time to make changes, notice what isn’t working and take the time to begin a great habit for the rest of the year. When it comes to marketing, one place that many companies fall short is within lead management. Of course businesses are working hard to get leads for their … Continue reading

The Golden Rules of Lead Response

The golden rule of Lead Response

Developing a campaign that effectively feeds the lead pool is great. Devising an effective SEO strategy that successfully steers traffic toward your business is awesome. Where you go from here, however, that is everything! Regardless of how good your marketing team is at developing new leads or how well your lead generation program is working, improper lead … Continue reading

4 Common Lead Nurturing Mistakes That Undermine Your Digital Marketing

Lead Nurturing Mistakes

According to Hubspot, 53% of marketers say that at least half of their entire budget is dedicated to lead generation, but more than 90% of the leads they generate never result in sales. The takeaway:  marketers tend to pay far more attention to lead generation than to actually moving those leads through the sales funnel … Continue reading

Is Lead Generation Part of Your Ongoing Sales Process?

lead-generation-sales-marketing

Building a true sales network is a challenging and ongoing process. It requires constant investment, training, technical adoption and active marketing. Companies must adapt to changing communication methods, technologies, messages, brands and social norms over time. Capitalizing on all of these changes leads to growing revenue and a successful business. Most importantly, companies need a … Continue reading

Why 75% of Your Lead Generation Budget is Wasted Yearly

budget-analysis

Marketing and lead generation is one of the most important parts of growing a business. Firms without leads and prospects are destined to stagnate. Continually generating new leads creates new business opportunities and more revenue. Still, most of the leads do not turn into sales. They are wasted one way or another. Companies need to … Continue reading

The No B.S. 5-Step Guide to Your First Nurture Campaign

email-marketing-campaign

Nurturing leads is one of the most essential elements of an inbound marketing campaign, even though it requires numerous steps to make it thorough. You can’t expect to nurture a prospect in a flash, and certainly not all by yourself. While it’s possible to do some tasks on your own, you could make mistakes if … Continue reading

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