Lead Generation

Lead generation is the life blood of any sales team.  Both marketing and sales departments often are responsible for Lead Generation.  Find methods to grow and manage lead generation for consistent sales growth.

4 Steps To Market Domination-Achieve Sales Success

Is your team onboard? Do you know what to ask customers? Do you have key processes written down, step by step? Are you staying in touch with all of your past leads, past customers and current clients? Do you feel snowed under with so many other daily tasks that you’ve run out of inspiration for … Continue reading

Your Contact Us Form Isn’t Cutting It

contact us form

Any given business owner with a website will be able to confidently tell you, “I get new leads all the time; I have a “Contact us!” form.” Certainly, this is true, and a hyper-motivated person who is incredibly excited to get their hands on your product or service will use it, but the numbers don’t … Continue reading

5 Benefits Of Sales Process Automation

Sales Process Automation

Sales process automation has the opportunity to revolutionize the way that you work with leads. You don’t want to lose leads because of being too busy. When you implement the right software, you can support the sales process by automating a number of tasks. Manage More Leads with Less Effort More leads will provide you … Continue reading

Why Automating Your Lead Response Helps Everyone

lead response automation

Does lead response automation sound counterintuitive? If so, keep reading. Businesses are constantly encouraged to personalize and customize for consumers. Although the amount of automation technology available today has skyrocketed, you’re not alone if you’ve been hesitant to automate, especially when it comes to customer relations. Yet contrary to popular belief, automation isn’t just about … Continue reading

Automating New Lead Response Is Necessary for Consistent Success

new lead response

Automating New Lead – Lead generation is a huge part of the marketing and sales process, and yet, based on lead response time studies, as many as 71% of these leads are wasted. The biggest reason these leads “spoil” is because they are not acted upon immediately. Even 30 minutes without contact can mean the leads … Continue reading

4 Reasons Why You Should Automate Lead Nurturing

Lead Nurturing

Lead nurturing is an important part of the sales and marketing process. When done properly, lead nurturing can help your company send the right content like tailored marketing messages to leads at the right time based on their individual preferences and level of engagement. Before the internet and CRM tools, it was a full time job to … Continue reading

Lead Generation Investments are Wasted without Lead Management

Lead Generation ROI

Businesses place their trust in marketing professionals for whatever they see as the “sticking point” of their efforts to generate more sales. For instance, lead generation investments assume that there will be a commensurate lead generation ROI that is directly attributed to that expense on marketing. However, one of the most important realizations that a business can … Continue reading

Four Tips for Creating Successful Lead Nurturing Emails

Lead Nurturing Emails

Small businesses have to leverage every bit of technological know-how to remain competitive and attract leads. At the same time, small businesses have to remain true to their loyal customer base. For many small businesses, this means using email lists and automation to send out newsletters and updates to their customers. But maintaining newsletters for … Continue reading

A Simple Lead Management Tip that Grows Sales

Lead Management and Marketing Automation

According to LinkedIn, the perfect sales call is actually multiple encounters: almost 50% of all salespeople never follow up after a call with a prospect! Less than 10% of sales representatives actually keep up with prospects for a third and further encounters, even though these calls actually build connections that can create long-lasting business relationships. The … Continue reading

Email Lead Nurturing by the Numbers: The Secret is In the Math

Email Lead Nurturing by the numbers

Email is not the primary avenue for marketing professionals anymore. What email is, however, is a primary resource for feeding your leads pool with quality and viable potential customers. “Even in 2017, email boasts some of the highest engagement rates of any modern marketing strategy.” Like any tool, half of the job is figuring out how to … Continue reading

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