CRM Software

CRM software (Customer Relationship Management) improves customer service, enables marketing automation and provides management visibility into marketing ROI, deal flow and sales staff performance.  CRM software requires planning and patience to implement successfully.

Don’t Wait – Start Measuring Sales Behavior ASAP!

Hire Salespeople using CRM Measurements

Have you ever noticed the high rate of turnover in the sales industry? That isn’t customer turnover rates we are talking about, this is employee turnover rates we are discussing. All you have to do is hop on any job search site and you will immediately notice all the sales-related position openings. Do you know … Continue reading

Using CRM to Find and Hire the Right Salesperson

crm, sales, salesperson

Every business must know what they need from each salesperson and they need to know how to find the people who can deliver those results. Using CRM can help you accomplish all of the above and more, primarily by removing the guesswork. What Does Your Business Need? It is not only impossible but also quite … Continue reading

Keep the Conversation Going

Can you hear a pin drop when you stop talking in meetings with customers?  How can you get the customer engaged in a meaningful conversation and keep it going? Watch this short video by Sales and Marketing strategist, Steve Yastrow: Customers are so busy that it’s difficult to get and keep their attention.  Personalizing your … Continue reading

Focus the Conversation on the Customer

Talking about yourself and your products in customer conversations?  Explaining how great your products and services are?  Is it working? If not, watch this short video by Sales and Marketing strategist, Steve Yastrow: Learning about each customer’s unique needs allows salespeople to communicate the value their products and services in the context of exactly how … Continue reading

What’s the Goal of your First Meeting?

You’ve got an appointment!  Now, what’s the goal for the meeting?  Spoiler Alert:  It’s not to close the deal! If you’re monologuing at customers and walking away disappointed, watch this short video by Sales and Marketing strategist, Steve Yastrow: The real goal of the meeting is to build the relationship with the customer. Three things … Continue reading

A Sale is the Result of a Great Conversation

Not closing enough deals?  Maybe you’re talking too much. Watch this short video by Sales and Marketing strategist, Steve Yastrow: It’s not the smooth talk or the dazzling presentation you’ve delivered that get the order.  Sales happen when customers make their own decisions to part with their money and invite you to be one of … Continue reading

2018 Sales Success starts with Sales Dashboard Usage

sales-dashboard

The sales process is experiencing a paradigm shift away from the tradition of updating strategy and changing every quarter or every month. When sales managers tabulated all of the results of the team’s effort in the past few weeks, the numbers may result in some positive recognition or telling certain team members to step it … Continue reading

Sales Training and CRM Go Hand in Hand for Success

Sales Training ROI grows with CRM

There are plenty of old-school techniques for training your sales team that rely on outdated methods of reaching the customer. In a technologically connected era, sales teams must combine the strengths of in-person sales (if such sales even happen in your industry) with the essential skills of managing client relationships online. Management of businesses need … Continue reading

Is Your CRM Ready for 2018? 5 Features Every CRM Should Have

CRM Features drive customer conversations

If your sales reps aren’t closing sales because they don’t have the customer data they need to personalize their communications, your business could be in trouble.  If your customer service reps don’t have a history of every contact customers have had in front of them, those customers will conclude you don’t care about them, and … Continue reading

CRM Customization is the Key to Success

CRM Customization is key to CRM success

Sales leaders searching for CRM and sales management solutions typically have Dashboards and Reports high on their shopping list.  Unfortunately, they’re often misled by the sexy demos they see and only learn about key limitations after they’ve made a commitment and it’s too late. Imagine two car sales people traveling to the Amazon to sell … Continue reading

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