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Email Marketing Masterclass – Quick Tips & Best Practices

Email Marketing masterclass series

Getting results in email marketing doesn’t have to be hard. In our recent Email Marketing Masterclass, we layout simple explanations of the terms and best practices that are essential to success. The webinar covers: 1. Email Marketing Management – Using email to optimize all marketing messages.2. Target Audience, Personas, Segmentation3. Messaging Strategies4. List Building/List Acquisition5. … Continue reading

CRM Cost – How much does CRM really cost?

Determining the real cost of purchasing (or subscribing to) implementing and maintaining a Customer Relationship Management (CRM) system is undoubtedly a challenge.  And that’s before you begin running the numbers on what the return on that investment in CRM will be! And truly, that IS the point.  Ultimately, the overall cost of the CRM should … Continue reading

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