Marketing Automation

Marketing Automation can be the key to ensuring consistent lead generation and sales performance.  Marketing automation can generate leads, nurture leads and engage previous and existing customers.  Marketing automation ensures that the appropriate message is delivered to the right customer at the right time.

4 Steps To Market Domination: Step 1

Frustrated Sales Team

Is your sales process disorganization holding you back and preventing you from reaching your goals? The reason most sales teams lack consistent process is that they can’t get everyone on the same page, following the same process. New software will not fix that problem by itself. Of course, providing automation and making life easier can … Continue reading

4 Steps To Market Domination-Achieve Sales Success

Is your team onboard? Do you know what to ask customers? Do you have key processes written down, step by step? Are you staying in touch with all of your past leads, past customers and current clients? Do you feel snowed under with so many other daily tasks that you’ve run out of inspiration for … Continue reading

4 Ways Marketing Automation Can Maximize Sales

maximize sales, Maximum profit concept. Button for maximize income. 3D rendered illustration.

If you own or market a business, you’ll recognize this dilemma:  you’re not meeting your goals for new sales.  You ask yourself, “Do I need to hire more salespeople?”  Of course, that means more money going to your salary line, and less to other key priorities.  So, you ask yourself another question, “Are my current … Continue reading

Take the Lead and Automate Customer Engagement

automate customer engagement

Automate Customer Engagement – There is a great parity in the market today – in every industry. This could arguably be the single greatest impact of technology and the internet on the world of business. No longer are the leading businesses most commonly defined by a ground-breaking product or a unique service that only they can offer. … Continue reading

Why you Must Automate Lost Client Processes

automate lost client

Automate Lost Client – When a client leaves, it may be disheartening in the moment, but there is no reason to believe they will not be back ever. If you’ve noticed that a regular customer has stopped ordering, says they are ordering from your competitor, or has canceled a subscription, now is the time to … Continue reading

Why You Must Use Process Automation When On-Boarding New Clients

process automation

Process Automation – It’s getting harder and harder to sign new clients. You go through a lot of time, money, and energy to onboard them and you want to do everything you can not to lose them. There are a few steps that you want to follow – and much of this can be automated. … Continue reading

5 Smart Strategies to Make Sure Your First Sale Isn’t Your Last

Automated CRM

Here’s something to think about:  the goal of your marketing and sales teams isn’t to make sales—it’s to create loyal customers (“brand advocates,” as some would have it).  Why?  Because if yours is like most businesses, about 80% of your sales come from just 20% of your customers (the so-called “80/20 rule“)—your best customers, the … Continue reading

4 Key Benefits of Email Marketing for Salespeople

Email Marketing Salespeople

In many businesses, the roles of marketing and sales teams are rigidly defined—and quite limited.  Marketers in these businesses have the job of generating and nurturing leads, these businesses contend; salespeople run with those leads, hoping in many instances that they’re sales-ready, and that they’ll respond to requests for meetings and sales pitches. The problem … Continue reading

The Question Isn’t Why Your Sales Team Should be Email Marketing…but How?

sales-team-meeting

Do you know how many people use email? You probably don’t have an exact number but you know the answer is, everyone, right? The question isn’t why you should be addressing (literally!) email marketing but if you are – and if not, why not? Email Marketing for Sales Facts Just to get the obvious out of the way, … Continue reading

The Content Newsletter is Not Lead Nurturing

Email Marketing for Lead Nurturing

Digital marketers are looking for new and effective ways to market over email. Some choose to use a content newsletter on a daily, weekly or monthly basis to keep their consumers attention. However, this has not proven to be an extremely effective way of gaining new clients. In fact, the newsletter often becomes a vanity … Continue reading

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