Marketing Automation

Marketing Automation can be the key to ensuring consistent lead generation and sales performance.  Marketing automation can generate leads, nurture leads and engage previous and existing customers.  Marketing automation ensures that the appropriate message is delivered to the right customer at the right time.

5 Smart Strategies to Make Sure Your First Sale Isn’t Your Last

Automated CRM

Here’s something to think about:  the goal of your marketing and sales teams isn’t to make sales—it’s to create loyal customers (“brand advocates,” as some would have it).  Why?  Because if yours is like most businesses, about 80% of your sales come from just 20% of your customers (the so-called “80/20 rule“)—your best customers, the … Continue reading

4 Key Benefits of Email Marketing for Salespeople

email-marketing-benefits

In many businesses, the roles of marketing and sales teams are rigidly defined—and quite limited.  Marketers in these businesses have the job of generating and nurturing leads, these businesses contend; salespeople run with those leads, hoping in many instances that they’re sales-ready, and that they’ll respond to requests for meetings and sales pitches. The problem … Continue reading

The Question Isn’t Why Your Sales Team Should be Email Marketing…but How?

sales-team-meeting

Do you know how many people use email? You probably don’t have an exact number but you know the answer is, everyone, right? The question isn’t why you should be addressing (literally!) email marketing but if you are – and if not, why not? Email Marketing for Sales Facts Just to get the obvious out of the way, … Continue reading

The Content Newsletter is Not Lead Nurturing

Email Marketing for Lead Nurturing

Digital marketers are looking for new and effective ways to market over email. Some choose to use a content newsletter on a daily, weekly or monthly basis to keep their consumers attention. However, this has not proven to be an extremely effective way of gaining new clients. In fact, the newsletter often becomes a vanity … Continue reading

A Simple Lead Management Tip that Grows Sales

Lead Management and Marketing Automation

According to LinkedIn, the perfect sales call is actually multiple encounters: almost 50% of all salespeople never follow up after a call with a prospect! Less than 10% of sales representatives actually keep up with prospects for a third and further encounters, even though these calls actually build connections that can create long-lasting business relationships. The … Continue reading

Email Lead Nurturing by the Numbers: The Secret is In the Math

Email Lead Nurturing by the numbers

Email is not the primary avenue for marketing professionals anymore. What email is, however, is a primary resource for feeding your leads pool with quality and viable potential customers. “Even in 2017, email boasts some of the highest engagement rates of any modern marketing strategy.” Like any tool, half of the job is figuring out how to … Continue reading

Avoiding the #1 Lead Management Mistake

Lead Management Mistakes

Your marketing team can work tirelessly, and your sales team can burn the midnight oil trying to convince people to buy your product, but if you make the #1 Lead Management mistake, much of that effort is immediately lost. This simple mistake can cause lost productivity, loss of revenue, and bad information to feedback into the company … Continue reading

Make 2018 the Year Your Lead Management is a Top Priority

Lead Management - Marketing Priorities for 2018

A new year is a time to make changes, notice what isn’t working and take the time to begin a great habit for the rest of the year. When it comes to marketing, one place that many companies fall short is within lead management. Of course businesses are working hard to get leads for their … Continue reading

The Golden Rules of Lead Response

The golden rule of Lead Response

Developing a campaign that effectively feeds the lead pool is great. Devising an effective SEO strategy that successfully steers traffic toward your business is awesome. Where you go from here, however, that is everything! Regardless of how good your marketing team is at developing new leads or how well your lead generation program is working, improper lead … Continue reading

4 Common Lead Nurturing Mistakes That Undermine Your Digital Marketing

Lead Nurturing Mistakes

According to Hubspot, 53% of marketers say that at least half of their entire budget is dedicated to lead generation, but more than 90% of the leads they generate never result in sales. The takeaway:  marketers tend to pay far more attention to lead generation than to actually moving those leads through the sales funnel … Continue reading

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