decision maker

Getting to the Decision Maker – Go Over a Prospects Head?

Getting to the Decision Maker

Inbound marketing and leads coming in through your website are great!  If done well, these can be among the most qualified and “hot” leads you can get.  However, for B2B marketers and salespeople, frequently the person that visits your site is not the actual decision maker.  Often the lead is a lower level staff member … Continue reading

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