CRM Software, Lead Generation, Marketing Automation, Recents
Putting together a campaign for lead generation in Salesforce.com is more complex than you might think. There are several pieces to the puzzle. Our new Infographic “What Does It Cost to Build a Lead Generation Campaign in Salesforce” gives a summary of the...
Email Marketing, Lead Generation, Marketing Automation, Recents
Facts About Email Marketing – Email marketing can be tough to master for even seasoned marketers. I find that B2B brands wrestle with email marketing more than most. The sales team tends to dominate the messaging and that’s typically not a good thing...