The Importance of Using Testimonials

Whether you run a “traditional” business or have just developed a new iPhone app, you may think that testimonials are something that are only useful for websites in the fitness industry. While you’re far from being alone in this belief, quite a few...

Are Facebook Ads Effective?

As a tech-savvy Internet user, chances are you rarely notice the ads that run on Facebook. In fact, you might not see them at all as a result of using Adblock Plus. Because these ads have little to no impact on you, it’s natural to assume that the same is true...