email marketing

Sales Emails: Stop Expecting Your Salespeople to be Copywriters

Sales Email or marketing

Sales Email: Are your salespeople copywriters? Chances are, they’re not. Although sales jobs require a fair amount of copywriting, most sales reps are hired for their ability to persuade people verbally. Yet times have changed. With online marketplaces booming, digital marketing and sales have become the norm. And while Internet shopping is more convenient for … Continue reading

Successful Email Marketing: Optimizing Your First Email Campaigns

email campaigns

Email Campaigns Email campaigns can be a great way for you to introduce your company and promote products or services. When you’re getting ready to send your first email campaign, especially if you have had no prior contact with the mailing list, you need to be sure you focus on optimization. It will allow you … Continue reading

The Question Isn’t Why Your Sales Team Should be Email Marketing…but How?

sales-team-meeting

Do you know how many people use email? You probably don’t have an exact number but you know the answer is, everyone, right? The question isn’t why you should be addressing (literally!) email marketing but if you are – and if not, why not? Email Marketing for Sales Facts Just to get the obvious out of the way, … Continue reading

Simple Strategy for Creating Ongoing Email Campaigns

email-marketing

Email campaigns can create a lot of interest and business regarding your products or services. However, for small to medium size businesses that don’t have professional design or copy writing talents on staff, crafting well designed and written emails can be a daunting task. Knowing where to insert your information, what to use as a subject … Continue reading

The Content Newsletter is Not Lead Nurturing

Email Marketing for Lead Nurturing

Digital marketers are looking for new and effective ways to market over email. Some choose to use a content newsletter on a daily, weekly or monthly basis to keep their consumers attention. However, this has not proven to be an extremely effective way of gaining new clients. In fact, the newsletter often becomes a vanity … Continue reading

Email Lead Nurturing by the Numbers: The Secret is In the Math

Email Lead Nurturing by the numbers

Email is not the primary avenue for marketing professionals anymore. What email is, however, is a primary resource for feeding your leads pool with quality and viable potential customers. “Even in 2017, email boasts some of the highest engagement rates of any modern marketing strategy.” Like any tool, half of the job is figuring out how to … Continue reading

Write Effective Emails by Reading Emails

Write Effective Emails

To write effective emails, you first must understand how most people read email. Email is such a constant, innate part of every moment of every business day that its difficult to clearly think about the process we actual go through in reading emails. The payoff is clear.  Every day, millions of sales people write emails … Continue reading

119 Facts About Email Marketing

Email Marketing Facts You Didn't Know

Facts About Email Marketing – Email marketing can be tough to master for even seasoned marketers.  I find that B2B brands wrestle with email marketing more than most.  The sales team tends to dominate the messaging and that’s typically not a good thing 🙂 Websitebuilder.org recently published a great infographic called “119 Facts You Don’t … Continue reading

Creating Email Templates for Sales Follow Up in CRM

Email Template for Sales Follow Up

One of the first things most people want to do with their CRM solution is to create email templates that sales people can quickly send to customers.  Sales follow up emails, requests for appointments and all the other types of emails that you send to customers over and over again each day. Your CRM system … Continue reading

Find Emails Instantly with SalesNexus CRM

find emails

SalesNexus CRM and Marketing Automation just released the ability to find emails instantly for your leads, prospects and customers. With an integration with GetEmail.io, SalesNexus now allows users to quickly find the correct email address for a new prospect or customer. Anytime a user enters the first and last name, and either the company name … Continue reading

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