Is Lead Generation Part of Your Ongoing Sales Process?

Is Lead Generation Part of Your Ongoing Sales Process?

Lead Generation

Building a true sales network is a challenging and ongoing process. It requires constant investment, training, technical adoption and active marketing. Companies must adapt to changing communication methods, technologies, messages, brands and social norms over time....
Why 75% of Your Lead Generation Budget is Wasted Yearly

Why 75% of Your Lead Generation Budget is Wasted Yearly

Lead Generation, Marketing Automation, Recents

Marketing and lead generation is one of the most important parts of growing a business. Firms without leads and prospects are destined to stagnate. Continually generating new leads creates new business opportunities and more revenue. Still, most of the leads do not...
Write Effective Emails by Reading Emails

Write Effective Emails by Reading Emails

Email Marketing, Lead Generation, Recents

To write effective emails, you first must understand how most people read email. Email is such a constant, innate part of every moment of every business day that its difficult to clearly think about the process we actual go through in reading emails. The payoff is...
5 Lead Generation Email Campaign Mistakes Most Brands Make

5 Lead Generation Email Campaign Mistakes Most Brands Make

Email Marketing, Lead Generation, Marketing Automation, Recents

Lead Generation Email Campaigns can be one of the most affordable and effective ways to generate quality leads for B2B sales teams.  However, there are # mistakes commonly made by B2B brands that undermine Lead Generation Email Campaigns and the sales growth...
Why is my CRM Project Stalled?

Why is my CRM Project Stalled?

CRM Software, Lead Generation, Marketing Automation, Recents, Sales Management

In 25 years of helping sales teams implement CRM solutions, I’ve learned there are two main reasons that CRM projects get stalled.  And believe it or not, that is happening to a LOT of businesses! As a CRM vendor, we’ve studied the reasons that deals don’t close...
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