4 Reasons Why You Should Automate Lead Nurturing with Lead Management Software

4 Reasons Why You Should Automate Lead Nurturing with Lead Management Software

Lead Generation, Recents

Lead nurturing is an important part of the sales and marketing process. When done properly with lead management software, it can help your company send the right content. More so, you can send tailored marketing messages to leads at the right time based on...
Four Tips for Creating Successful Lead Nurturing Emails

Four Tips for Creating Successful Lead Nurturing Emails

Email Marketing, Lead Generation, Recents

Small businesses have to leverage every bit of technological know-how to remain competitive and attract leads. At the same time, they have to remain true to their loyal customer base. For many small businesses, this means using email lists and automation to send out...
The Content Newsletter is Not Lead Nurturing

The Content Newsletter is Not Lead Nurturing

Email Marketing, Marketing Automation, Recents

Digital marketers are looking for new and effective ways to market over email. Some choose to use a content newsletter on a daily, weekly or monthly basis to keep their consumers attention. However, this has not proven to be an extremely effective way of gaining new...
Email Lead Nurturing by the Numbers: The Secret is In the Math

Email Lead Nurturing by the Numbers: The Secret is In the Math

Lead Generation, Marketing Automation, Recents

Email is not the primary avenue for marketing professionals anymore. What email is, however, is a primary resource for feeding your leads pool with quality and viable potential customers. “Even in 2017, email boasts some of the highest engagement...
4 Common Lead Nurturing Mistakes That Undermine Your Digital Marketing

4 Common Lead Nurturing Mistakes That Undermine Your Digital Marketing

Lead Generation, Marketing Automation, Recents

According to Hubspot, 53% of marketers say that at least half of their entire budget is dedicated to lead generation, but more than 90% of the leads they generate never result in sales. The takeaway:  marketers tend to pay far more attention to lead generation...
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