lead nurturing

Buyer Engagement: Breakingdown the Buying Cycle

Buying Cycle

There’s a lot out there about the Buyer Engagement Cycle or the Buying Cycle.  For B2B sales teams, it’s important to break the process down into finer detail than most marketing folks typically do.   The common Buying Cycle goes like this: Awareness, Interest, Consideration/Trial, Purchase, Support, Loyalty, Advocacy A crucial aspect of this cycle … Continue reading

Can Sales Teams do Email Marketing?

7 Ways Sales Teams Win with Email Marketing

I bet you didn’t know you’re already in the email marketing business, big time! How many people on your staff are sending emails to clients? How many of those emails are directly impacting the client’s relationship with your company and your revenue? Of course, sales teams are the greatest example of this!  Every time they … Continue reading