Email Marketing, Lead Generation, Marketing Automation
There’s a lot out there about the Buyer Engagement Cycle or the Buying Cycle. For B2B sales teams, it’s important to break the process down into finer detail than most marketing folks typically do. The common Buying Cycle goes like this: Awareness,...
Email Marketing, Marketing Automation
I bet you didn’t know you’re already in the email marketing business, big time! How many people on your staff are sending emails to clients? How many of those emails are directly impacting the client’s relationship with your company and your revenue? Of course, sales...