When will customers return to their offices? When will industry trade shows start again? Who knows? Stop waiting! Normal Marketing and Sales Tactics are unavailable due to lockdown and the current crisis. Adapting is the only way to thrive. If you’re like most right now, the current situation may be leaving you with: No leads … Continue reading
Unable to communicate with your customers/market effectively right now? Either because you can’t pull together a list, or can’t get the right message to the right customer? Or maybe trying to target a new market? But with no list, and no existing relationships? Normal Marketing and Sales Tactics are unavailable due to lockdown and the … Continue reading
Small businesses have to leverage every bit of technological know-how to remain competitive and attract leads. At the same time, small businesses have to remain true to their loyal customer base. For many small businesses, this means using email lists and automation to send out newsletters and updates to their customers. But maintaining newsletters for … Continue reading
Your marketing team can work tirelessly, and your sales team can burn the midnight oil trying to convince people to buy your product, but if you make the #1 Lead Management mistake, much of that effort is immediately lost. This simple mistake can cause lost productivity, loss of revenue, and bad information to feedback into the company … Continue reading
A new year is a time to make changes, notice what isn’t working and take the time to begin a great habit for the rest of the year. When it comes to marketing, one place that many companies fall short is within lead management. Of course businesses are working hard to get leads for their … Continue reading
Developing a campaign that effectively feeds the lead pool is great. Devising an effective SEO strategy that successfully steers traffic toward your business is awesome. Where you go from here, however, that is everything! Regardless of how good your marketing team is at developing new leads or how well your lead generation program is working, improper lead … Continue reading