Marketing

Four Tips for Creating Successful Lead Nurturing Emails

Lead Nurturing Emails

Small businesses have to leverage every bit of technological know-how to remain competitive and attract leads. At the same time, small businesses have to remain true to their loyal customer base. For many small businesses, this means using email lists and automation to send out newsletters and updates to their customers. But maintaining newsletters for … Continue reading

Avoiding the #1 Lead Management Mistake

Lead Management Mistakes

Your marketing team can work tirelessly, and your sales team can burn the midnight oil trying to convince people to buy your product, but if you make the #1 Lead Management mistake, much of that effort is immediately lost. This simple mistake can cause lost productivity, loss of revenue, and bad information to feedback into the company … Continue reading

Make 2018 the Year Your Lead Management is a Top Priority

Lead Management - Marketing Priorities for 2018

A new year is a time to make changes, notice what isn’t working and take the time to begin a great habit for the rest of the year. When it comes to marketing, one place that many companies fall short is within lead management. Of course businesses are working hard to get leads for their … Continue reading

The Golden Rules of Lead Response

The golden rule of Lead Response

Developing a campaign that effectively feeds the lead pool is great. Devising an effective SEO strategy that successfully steers traffic toward your business is awesome. Where you go from here, however, that is everything! Regardless of how good your marketing team is at developing new leads or how well your lead generation program is working, improper lead … Continue reading

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