marketing strategy

Build an email marketing strategy to support your business

What are the advantages of strategically using email in marketing your business? In this podcast, SalesNexus CEO Craig Klein continues the conversation with MarTech Podcast host Benjamin Shapiro about the advantages of email marketing. Here they delve into the different ways businesses can integrate email in their marketing strategy. In particular, they look into how … Continue reading

Writing Good Email Subject Lines

How to Write Email Subject Lines That Get Opened One of the most common email marketing questions is, “How should I write my email subject lines so that more recipients will open my emails?” It’s widely known that the email subject line is the gateway to the reader. It’s not uncommon for people to peruse … Continue reading