sales meeting

What’s the Goal of your First Meeting?

You’ve got an appointment!  Now, what’s the goal for the meeting?  Spoiler Alert:  It’s not to close the deal! If you’re monologuing at customers and walking away disappointed, watch this short video by Sales and Marketing strategist, Steve Yastrow: The real goal of the meeting is to build the relationship with the customer. Three things … Continue reading

Annual Planning? Maybe a Gift for Your Sales Team

sales team planning meeting

This time of year really is insane!  Especially for salespeople and sales teams with annual planning etc! We all have holiday events to attend, gifts to buy and things to wrap up before year end.  However, sales teams inevitably end up trying to wrap the year with huge sales wins, while customers are checking out … Continue reading

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