Lead Generation Email Campaigns can be one of the most affordable and effective ways to generate quality leads for B2B sales teams. However, there are # mistakes commonly made by B2B brands that undermine Lead Generation Email Campaigns and the sales growth they’re intended to fuel. What is a Lead Generation Email Campaign? We’re not … Continue reading
Facts About Email Marketing – Email marketing can be tough to master for even seasoned marketers. I find that B2B brands wrestle with email marketing more than most. The sales team tends to dominate the messaging and that’s typically not a good thing 🙂 Websitebuilder.org recently published a great infographic called “119 Facts You Don’t … Continue reading
In today’s market, online advertising is an integral part of your business plan. You need a user-friendly website for your customer to find you, and an email marketing strategy to promote yourself directly to your customer. Included in that strategy is coming up with a compelling subject line that would get your customers to actually … Continue reading
