subject line

5 Lead Generation Email Campaign Mistakes Most Brands Make

5 Lead Generation Email Campaign Mistakes Most Brands Make

Lead Generation Email Campaigns can be one of the most affordable and effective ways to generate quality leads for B2B sales teams.  However, there are # mistakes commonly made by B2B brands that undermine Lead Generation Email Campaigns and the sales growth they’re intended to fuel. What is a Lead Generation Email Campaign? We’re not … Continue reading

119 Facts About Email Marketing

119 Facts About Email Marketing

Facts About Email Marketing – Email marketing can be tough to master for even seasoned marketers.  I find that B2B brands wrestle with email marketing more than most.  The sales team tends to dominate the messaging and that’s typically not a good thing 🙂 Websitebuilder.org recently published a great infographic called “119 Facts You Don’t … Continue reading

Subject Line Drives Email Marketing Success

Subject Line Drives Email Marketing Success

In today’s market, online advertising is an integral part of your business plan. You need a user-friendly website for your customer to find you, and an email marketing strategy to promote yourself directly to your customer. Included in that strategy is coming up with a compelling subject line that would get your customers to actually … Continue reading