Sales People Not Using the CRM?

We spent all this money and time on this CRM and I can’t get my sales people to use it! I know. I feel you! This is the #1 reason that over 50% of CRM implementations fail. But I’ve got some unpleasant news for you… The blame doesn’t lie with the sales team....

Selecting the Right CRM software for Your Business

Few would question whether a business needs a CRM in their business. Once a small company gets beyond the number of customers they can remember by recognizing their face, a computer system to manage data becomes essential. The “Magic” of a Good CRM Have you ever...

Is CRM a Misnomer?

For several decades CRM has stood for Customer Relationship Manager. Yet sales organizations are seeing the customer can no longer be managed at all. Managing the data about customers must be done, but the customer is driving the ship these days. They refuse to be...