CRM Software, Lead Generation
Your CRM dashboard can be really useful in helping you adapt to the buying patterns of your sales leads. Often people struggle with deciding what to measure, but no one really doubts that getting the data is useful. In the 1950’s Edward Deming revolutionized...
CRM Software, Lead Generation, Marketing Automation
While the buzz is all about making our companies customer-centric, the vast majority of companies are still using their resources to push products and services on their potential sales leads. Why in the world is this happening when study after study heralds the...
CRM Software, Email Marketing, Lead Generation
“Beyond the Age of Information is the Age of Choices” You might find it strange to quote the words of Eames in an article about email marketing. After all, most people only are aware of the world renowned Eames chair. It became an icon of mid century practicality...
CRM Software, Email Marketing, Marketing Automation
It’s the Personalization Stupid! That’s right, marketing automation can (and should) lead to more personalized communication. If you are not currently using your CRM software for marketing automation, you may think I am crazy for making such a dubious statement. You...
CRM Software, Email Marketing, Marketing Automation
Despite what you have been told by companies promising you a “set it and forget it” approach to email marketing, you must continually improve your email campaigns to see improved revenue numbers. All forms of marketing require you to adapt to the buying public. ...
CRM Software, Email Marketing
Email Marketing Dashboards – Every day is a rush. There is so much to be done and the day-to-day tasks tend to absorb all our focus. If we don’t have well-designed email marketing dashboards to watch our back, we can easily miss important information about our...