CRM Software, Marketing Automation, Sales Management
Although the British-American band Foreigner burst on the music scene with the 1984 ballad, “I Want to Know What Love Is”, they were not talking about marketing your business. However, the lyrics give us a few lessons in love that apply to marketing automation...
CRM Software, Email Marketing, Marketing Automation
With the ever-shifting business environment of today, it can sometimes be hard to justify taking the time to carefully measure, deliberately strategize and consistently review our marketing automation using online CRM. In fact, in the digital world, many would say...
CRM Software, Email Marketing
When a sales lead opens your email marketing, you want them to feel like they are receiving a gift from you. If you provide information they need, it truly is a gift. It can save them time, educate them about making a good purchase decision or tell them insider...
CRM Software, Lead Generation, Marketing Automation, Sales Management
Do you sometimes feel that the sales leads are holding you hostage and making all the demands? Since a recent Marketo survey indicates that 93% of B2B buyers use an internet search to begin the buying process, by the time you talk to them they already think they have...
CRM Software, Email Marketing, Lead Generation
Pressure to set up metrics in your online CRM is constant. You have heard time and time again that a company must measure more than just opens and clicks in the email marketing service. Don’t do it unless you are clear on the reasons why there is so much buzz about...
CRM Software, Email Marketing
We live in a world where quick and easy is normal behavior. Although it may be considered normal, it cannot be the way relevant email campaigns are designed and delivered. These days, important meetings often include someone with their smart phone under the edge of...