Email Marketing, Lead Generation, Recents
Lead generation emails for a B2B sales team are one of the most challenging type of email marketing to get right. Below are the most common mistakes we see B2B brands make with their email marketing to potential leads. Plus an example lead generating email at...
CRM Software, Email Marketing, Recents, Sales Management, Support
There are hundreds of CRM solutions available with a vast array of features for every type of user, industry and situation. Yet half of CRM implementations fail to reach the goals management has for the CRM system. In most cases, CRM failure comes in the planning and...
Email Marketing, Recents, Sales Management, Sales Training
If you’re a salesperson getting started with leveraging email marketing, lead nurturing and email templates, all the jargon can be confusing. However, there is a lot of power to engage with customers and close sales in the data about your email efforts so, let’s...
Email Marketing, Recents, Sales Management, Sales Training
Email marketing is not one thing. There’s a lot that goes into it. The most effective emails are those that are created with a very specific purpose and a very targeted audience in mind. Small and medium sized businesses often miss the mark with...
Email Marketing, Sales Training
The concept of “firing” a prospect comes as surprising to a lot of salespeople, but often the best way to move forward with a prospect is to let them go. Prospects expect salespeople to “chase” them, so they assume you’ll keep calling and...
