Email Marketing, Lead Generation
Email marketing is loved by many small to mid-sized companies because of the wildly profitable returns on investment (ROI) compared to other forms of marketing. Yet many other companies resist implementing an email marketing campaign at all. The resistant company may...
CRM Software, Email Marketing
The attitude of today’s sales lead is a far cry from the ones we worked with just a few years ago. They make it tough on the best sales teams with all the best technology like mobility computing, online CRM, email marketing and everything. Either they don’t want to...
CRM Software, Email Marketing, Lead Generation
Pop Question: What is the goal of an automated email blast software campaign? Lots of answers may quickly come to mind and most of them would have to do with conversions, sales and increased revenue. That mindset can blow you off track of the most effective use of...
CRM Software, Email Marketing, Marketing Automation, Sales Management
Unless you have been hiding under a rock somewhere, you have been hearing about the marvelous results some companies are experiencing with marketing automation that uses targeted email campaigns. Just a few years ago, many were predicting the doom of email marketing...
CRM Software, Email Marketing
You spend time and money to get your email marketing campaigns perfect. You want the right images, the right message and the right recipients. You hire help and research trends. And then you launch. But what happens next? On the business side, the side YOU see, you...
CRM Software, Email Marketing, Lead Generation, Marketing Automation
In a perfect world all sales leads will be easily sorted as: qualified to purchase right away or not ready yet. The ones that are qualified set appointments with one of the sales team and those not yet ready are placed into lead nurturing campaigns. Sounds like a...
