Email Marketing, Marketing Automation
When companies begin email marketing automation for the first time, they often ask what works. Their goal is to duplicate exactly the same “best practices” and follow any rules so they can duplicate the success of others. However, the successful business...
CRM Software, Email Marketing, Lead Generation, Marketing Automation
Unless you were raised in a barn, your mother probably taught you a few important ways to be polite to people you meet for the first time. So…why do so many businesses fail when it comes to email automation??? Jeff Bezos summed it up when he said, “E-mail has some...
Email Marketing, Marketing Automation
How can you prevent email spam? Being reported as a “Spammer” is serious. It can easily damage your sales automation efforts. Even if you are legitimate in your email automation efforts, if you send enough emails…you will eventually be reported. Since the remedy to...
CRM Software, Email Marketing
We don’t want to bash MS Outlook. It’s a good email program. It is fine for communicating with individuals and small groups who know each other. It SUCKS as an email marketing program. There are so many reasons why. It is missing a ton of features you must have...
CRM Software, Email Marketing, Lead Generation, Marketing Automation, Sales Management
Our economy is on the upswing in most parts of the U.S. That does not mean the phrase used by John F Kennedy in 1963 will apply. He said, “A rising tide lifts all boats”. In this recovery period, the rising tide could sink your boat if you make the mistake of...
