Email Marketing, Lead Generation
Email Marketing Best Practices – Email marketing has evolved significantly over the last decade. It has the capability to become one of the strongest tools in your marketing toolbox when utilized correctly. A recent survey by iContact tells us that small...
Email Marketing, Lead Generation, Sales Training
The Voicemail Abyss Voicemails…. Do you ever feel your message is never heard when you leave one? I know I did, so I started searching for alternatives. “We are an email provider” I said. “Surely we can find a way to resolve voicemails with...
Lead Generation, Sales Management
Leads are the fuel required to keep a marketing campaign afloat. It is the most important, and often the most difficult, aspect of a campaign. How do you get a constant flow of quality leads? Lead generation is about working smarter – not harder. Think of...
Email Marketing, Lead Generation
Gmail recently celebrated its 10 year anniversary. As one of the top email providers, addressing them in terms of email marketing seemed like a good idea. Gmail has taken long strides since its first launch. Not only has it created fiercely accurate spam filers and...
Email Marketing, Lead Generation, Marketing Automation, Sales Management
Facebook made changes within the last few months (as they often do). One change noticed by many small businesses was an update to the EdgeRank algorithm. Facebook tended to give businesses a way to sort of automate their marketing by just sharing links and instantly...
Email Marketing, Lead Generation
Great email marketing software is just the beginning. If you want to produce sales results, you must develop email campaigns that seduce and engage the recipient. After all, the buyer may want to become educated and informed…but they don’t want to be given an...