What is a relational database management system and why is it important for your business? – Part 2

Email Marketing, Lead Generation, Marketing Automation

The following is Part 2 of  “What is a relational database management system and why is it important for your business?”. Read Part 1 Here. This is Part 2 of our article on how a relational database management system is a key ingredient for growing your business. ...

3 Ways to Profit from Customer Relation Management Software on Day 1

CRM Software, Lead Generation, Marketing Automation

CRM or Customer Relation Management Software is a broad category of business automation technology that can mean many things to different sized businesses. For instance, for a global corporation with a 500 person call center, Customer Relation Management Software...

Cold Calling – A Reborn Tool for Lead Generation

CRM Software, Email Marketing, Lead Generation, Sales Management

Now, your small business CRM is organizing the process and allowing you to reach more prospects and engage them. But to truly turbo-charge your cold calling process, we’ll need to add another wrinkle. Many small business CRM systems can do all this and automate the...

Implementing Cold Calling into Sales Force Automation

CRM Software, Lead Generation, Marketing Automation

To plan the dance, take advantage of the things you know before you ever place the call: •Decision makers are busy and get a lot of cold calls. As soon as they know they’ve been “caught” by a cold call, they’re going to want to get off the phone. •Gatekeepers like...

Small Business CRM Document Automation

CRM Software, Lead Generation, Marketing Automation

Document Automation Regardless of your industry, you’ll need to communicate with customers. You’ll be sending emails, letters or both. Most small businesses don’t have dedicated administrative or clerical help so, reducing the time required to create common...

The New Reality of Cold Calling and Your Small Business CRM

CRM Software, Lead Generation, Marketing Automation

There has been a lot of talk in the past few years about the end of an era. “Cold Calling is Dead”, “Never Cold Call Again”,etc. Frank Rumbauskas and others have been very successful helping to show sales people how to prospect and generate leads without cold calling....
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