Marketing Automation

Marketing Automation can be the key to ensuring consistent lead generation and sales performance. Marketing automation can generate leads, nurture leads and engage previous and existing customers. Marketing automation ensures that the appropriate message is delivered to the right customer at the right time.

ACT! and Outlook are Holding Your Business Back

You’re a small business. You’re lean and mean. You can make your competition look like a bunch of chumps! Except… ACT! and Outlook are holding your business back from being everything that it can. We’ve just posted a new report that includes: 4 Reasons ACT! and Outlook are not working for you 7 Easy to … Continue reading

Forgetting your follow ups is sinking your ship

Another great article by Daniel Sitter!   This one about how frequently the flaw in your sales process is that you’re just not following up.   I can tell you from my point of view, as the CEO of a contact management service, that its true. In 2008, just remembering to call the right people … Continue reading

The one thing you changed in 2007

SalesTeamTools.com has asked its contributors to answer the question, “What’s the one thing you changed in 2007 that had the greatest impact on sales?”. There have been some fascinating responses. Jan Visser, founder of SalesTeamTools.com, asked me to contribute my two cents to the discussion. Click here to read my post to SalesTeamTools.com   The … Continue reading

Making your horses drink the water

Sales wins customers and customer service keeps them. Growing your business depends on both. In recent posts, I’ve addressed how easy and profitable it can be to use an information system to beat the pants of your competitors at customer service and turn your sales reps into top performers by getting them just a little … Continue reading

Simply selling by believing

An article by Gary Jones on Sales Motivation.net got my attention today… Gary talks about changing your mindset to open up opportunities for sales success. There’s no question that we are usually our own worst enemies. Our fears and doubts slow us down and cause us to overlook opportunities. Why is it soooooo difficult to … Continue reading

The end of advertising as we know it

Well there it is! If you have anything to do with marketing or selling, you need to read IBM report, “The End of Advertising as We Know It”, I picked up on TechCrunch!   Its a validation of all the trends we sense in the industry with some fascinating stats and trend data. There’s a … Continue reading