CRM Software, Email Marketing, Marketing Automation
It’s the Personalization Stupid! That’s right, marketing automation can (and should) lead to more personalized communication. If you are not currently using your CRM software for marketing automation, you may think I am crazy for making such a dubious statement. You...
CRM Software, Email Marketing, Marketing Automation
Despite what you have been told by companies promising you a “set it and forget it” approach to email marketing, you must continually improve your email campaigns to see improved revenue numbers. All forms of marketing require you to adapt to the buying public. ...
CRM Software, Marketing Automation, Sales Management
Although the British-American band Foreigner burst on the music scene with the 1984 ballad, “I Want to Know What Love Is”, they were not talking about marketing your business. However, the lyrics give us a few lessons in love that apply to marketing automation...
CRM Software, Email Marketing, Marketing Automation
With the ever-shifting business environment of today, it can sometimes be hard to justify taking the time to carefully measure, deliberately strategize and consistently review our marketing automation using online CRM. In fact, in the digital world, many would say...
CRM Software, Lead Generation, Marketing Automation, Sales Management
Do you sometimes feel that the sales leads are holding you hostage and making all the demands? Since a recent Marketo survey indicates that 93% of B2B buyers use an internet search to begin the buying process, by the time you talk to them they already think they have...
CRM Software, Marketing Automation, Sales Training
Q: How can you effectively lead prospects through your sales process to become a loyal customer and how can CRM software help? CRM Tactics – Implement a strategy used by the U.S. ARMY they call the After Action Review process. Major R. Kennedy...