Email, Email Marketing, Marketing Automation
Permission Based Marketing Uncovered If you’re a marketer, permission based marketing should be a well-understood and applied practice. However, for those just getting into marketing, gaining a basic understanding of what permission based marketing is and what...
Email Marketing, Marketing Automation
Determining the Best Day and Frequency to Send your Email Marketing Campaign The two biggest questions email marketers who are just getting started ask are how often to send emails and when to send email campaigns. These are important questions to answer because no...
CRM Software, Email Marketing, Lead Generation, Marketing Automation
Keys to Building an Effective Email Marketing List Email marketing lists are a tricky, yet powerful tool that many small businesses and large corporations are using to increase customer loyalty and drive sales. However, creating a good list isn’t as easy as it seems....
CRM Software, Email Marketing, Lead Generation, Marketing Automation, Sales Management
Presented by SalesNexus CEO, Craig Klein, on July 15, 2012, to the The Expedite Association of North America (TEANA) in New Orleans. Grow Sales with Customer Relationship Management slides available here.
Email Marketing, Lead Generation, Marketing Automation
Today I received two separate emails from businesses where the sender CC’d (carbon copied) a long list of their customers. For those new to email marketing, this is a major “No No”! More on why this is something to avoid later. First the funny...
Email Marketing, Lead Generation, Marketing Automation
Email Newsletters are a common first step in email marketing. Creating lead nurturing campaigns that generate sales results can be complex and overwhelming! We developed a systematic approach to segmenting your market, developing emails and content for your target...