From Email Newsletters to Email Marketing that Drives Sales

by | Jun 28, 2012

Email Newsletters are a common first step in email marketing.  Creating lead nurturing campaigns that generate sales results can be complex and overwhelming!

We developed a systematic approach to segmenting your market, developing emails and content for your target customers and building campaigns that create live leads for sales teams.

In this workshop, you’ll learn to…

•Develop marketing “personas” to speak to in your emails

•Create content your audience will look forward to receiving

•Develop Calls to Action that qualify sales leads

•Create Campaign strategies that automatically put the right message in front of the right person

•Plan an Editorial Calendar to produce emails and content while running your business



Click here to view the slides.